Creative Design Director

Overview

Job Description

Responsibilities

• - Manage a team of experienced designers, supporting in prioritizing tasks during all project phases, from definition to development, and contributing to design as needed.
• - Lead concepting and asset creation for a variety of multi-channel campaigns, including brand efforts, inbound content campaigns, feature releases, and more.
• - Develop concepts for videos and lead regular photo and video shoots to capture customer content, owned photography, B roll, and other assets to grow our library and differentiate our marketing.
• - Work directly with the Woo’s Head of Design to define how the product, marketing, and brand come together.
• - Partner with our copy-side creative director and VP of Creative on developing and refining brand strategy.
• - Partner with marketing leadership to develop campaign strategies that drive demand, conversion, and acquisition of high-value merchants.
• - Lead the marketing website user experience, using a deep understanding of our target customers and their journeys to develop strategy, design, and content for WooCommerce.com.
• - Use your design skills to jump into project work as needed, including branding, campaign assets, social, events, and more.
• - Actively contribute to the greater design org at Automattic, surfacing, connecting, and providing input to work across various design teams.

Required Skills

• - A background as a creative director, associate creative director, or art director.
• - Experience managing art directors, designers, video teams, and other creatives, guiding them in their craft and mentoring them in their careers.
• - Experience at a creative agency, an in-house creative agency, or ideally both.
• - Deep experience leading the end-to-end creative process for full-funnel marketing campaigns, including concepting, paid and organic assets, and video.
• - Experience co-owning growth and revenue targets for the work you lead.
• - A passion for creating awareness and affinity for brands.
• - Experience creating beautiful, conversion-optimized website journeys that help convert visitors into customers.
• - Experience leading and prepping for video and photo shoots and directing talent and production crews on set.
• - Experience owning relationships with external agencies and directing their work.
• - Comfort working with stakeholders, other creatives, developers, and other partners to produce outstanding work.
• - Excellent design and art direction skills for brand and marketing and experience with all standard industry tools and processes.
• - Great writing skills in order to manage, communicate, and provide feedback to a remote team.
• - As a plus, you have some experience in e-commerce: you''ve worked on e-commerce/DTC accounts, have actually made and sold something yourself, have worked for an e-commerce app or tool, etc.

Benefits

• - Flexibility and autonomy to work from anywhere in the world.
• - Benefits and resources to support personal and professional growth.
• - Opportunity to make a profound and visible impact on small company.