Director of Growth Marketing

Overview

Job Description

Responsibilities

• - Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing
• - Foster a collaborative and high-performance culture, setting clear goals and expectations for the team
• - Develop and implement team processes, workflows, and best practices to maximize efficiency and effectiveness
• - Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention
• - Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business goals
• - Identify and capitalize on growth opportunities through data analysis, market research, and competitive analysis
• - Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
• - Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high (incremental) returns
• - Continuously assess overall paid acquisition performance, identifying opportunities for improvement and scaling successful tactics
• - Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI
• - Evaluate and negotiate with external vendors and partners to support marketing efforts

Required Skills

• - Bachelor''s degree in Marketing, Business, or a related field; MBA preferred
• - 8+ years of experience in growth marketing, with a focus on customer acquisition and performance marketing
• - Proven track record of leading and scaling high-performing marketing teams
• - Strong analytical skills and experience with data-driven decision-making
• - Deep understanding of digital marketing channels, including Paid Media, Affiliate Marketing, Performance Marketing, and Lifecycle Marketing
• - Exceptional communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences
• - Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment
• - Experience with marketing automation tools, CRM systems, and analytics platforms
• - Creative thinker with a results-oriented mindset and a passion for continuous improvement

Benefits

• - Fully-remote company
• - Open vacation policy
• - Compensation philosophy that includes global salary ranges