Director of Lifecycle Marketing

Overview

Job Description

Responsibilities

• - Develop and Implement Marketing Strategies: Design and execute lifecycle marketing strategies that effectively nurture leads, convert prospects, and increase customer retention and loyalty
• - Lead Management : Oversee lead nurturing processes to ensure that leads are effectively converted into active customers, using targeted marketing techniques and personalization strategies
• - Customer Segmentation and Personalization: Create and manage advanced segmentation strategies to deliver personalized marketing campaigns that resonate with different customer segments
• - Analytics and Performance Measurement : Monitor and analyze campaign performance across various channels to evaluate success and identify areas for improvement. Use data insights to drive decisions and optimize future marketing efforts
• - Cross-Functional Collaboration: Work closely with Product, Design, and Happiness Engineers teams to align marketing initiatives with company goals and ensure a cohesive customer experience across all touchpoints
• - CRM Management: Set CRM best practices to streamline marketing processes, enhance customer data management, and enable more effective marketing campaigns
• - Marketing Campaigns: Building out ad-hoc campaigns and automated workflows in our tooling
• - Email Best Practices: Owning and establishing best practices for email marketing across the business
• - Team Leadership and Development : Lead and develop a team of marketing professionals, fostering a culture of continuous improvement, innovation, and alignment with broader business objectives

Required Skills

• - Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role focused on lifecycle or customer relationship marketing
• - Proven track record of designing and implementing successful marketing campaigns that increase customer acquisition, retention, and growth
• - Extensive experience with CRM software, marketing automation tools, and data analytics platforms
• - Strong analytical skills with the ability to interpret extensive data to make actionable recommendations
• - Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and presenting to stakeholders
• - Proficient in project management, with a proven ability to lead projects to completion on time
• - Strategic thinker with a customer-first mindset, adept at understanding customer needs and market trends
• - Innovative and creative, with the capacity to conceptualize and implement new marketing initiatives that drive brand engagement and loyalty
• - Extensive experience working with enterprise-grade email automation systems and email lists of 1M+
• - Experience building complex automation logic and knowledge of how to test sizable workflows effectively
• - Proactive, highly organized, and comfortable working asynchronously
• - Can provide examples of how campaigns you’ve managed have driven incremental revenue/growth
• - Are a specialist in all things email marketing. Your passion and depth of knowledge within this area are undeniable

Benefits

• - Global salary range in local currency
• - Working with a distributed team across 96 countries
• - Part of a mission-driven organization dedicated to making the web a better place
• - Commitment to diversity, equity, and inclusion through tangible actions and internal committees