Director of Marketing Operations & Analytics

Overview

Job Description

Responsibilities

• - Define marketing's measurement needs and collaborate with the Data Division to develop appropriate analytical frameworks and solutions
• - Transform complex data analysis into clear, actionable recommendations for marketing teams
• - Streamline processes and technology infrastructure to support data-informed marketing initiatives
• - Partner with the Data Division to design and implement comprehensive measurement frameworks for marketing activities
• - Lead the evolution of marketing reporting from data collection to actionable insights
• - Bridge the gap between marketing teams, technology partners, and data teams to drive cohesive, data-informed strategies
• - Evaluate and implement marketing technology solutions that integrate effectively with our data infrastructure
• - Define KPIs and success metrics that align with business objectives
• - Collaborate with data teams to develop models for marketing spend allocation and ROI assessment

Required Skills

• - Minimum of 8 years of experience in marketing operations or analytics
• - Strong focus on stakeholder management and strategic planning
• - Bachelor's degree in marketing, business, or a related field, MBA or advanced degree is a plus
• - Demonstrated experience in translating business questions into analytical requirements
• - Strong understanding of marketing analytics principles and measurement frameworks
• - Proven track record of successfully partnering with data experts to drive business impact
• - Experience selecting and implementing marketing tools and platforms
• - Excellence in stakeholder management and cross-functional collaboration
• - Strong business acumen with the ability to connect data insights to marketing strategy
• - Strong problem-solving skills and the ability to think strategically and creatively
• - Proficiency in marketing automation platforms, CRM systems, and advanced analytics tools (e.g., Google Analytics, Looker, etc.)
• - Expert communication skills, particularly in translating technical concepts for business audiences
• - Track record of using data-driven insights to influence marketing strategy and resource allocation

Benefits

• - Fully-remote company
• - Open vacation policy
• - Compensation philosophy that reflects potential contribution and impact
• - Diversity, Equity, & Inclusion initiatives
• - Employee Resource Groups