Director of Product Marketing

Overview

Job Description

Responsibilities

• - Craft inclusive, compelling messaging that highlights the value of Fingerprint''s products to a wide range of audiences
• - Conduct research to inform product differentiation, identify opportunities, and guide market strategies
• - Lead impactful product launches that align teams and drive customer adoption and revenue growth
• - Develop a variety of resources, such as product datasheets, customer stories, and educational materials, to support marketing and sales efforts
• - Partner with Sales and Customer Success to create tools that enhance product understanding and adoption
• - Leverage customer feedback and insights to influence product roadmaps and refine messaging
• - Build and mentor a diverse, high-performing team to deliver on strategic goals

Required Skills

• - Bachelor''s degree in Marketing, Business, or a related field—or equivalent work experience (MBA or advanced education is a plus)
• - 6+ years of experience in product marketing, including at least 3 years in a leadership role within the SaaS or technology industry
• - Proven success in crafting product messaging and launching go-to-market strategies that appeal to diverse customer bases
• - Expertise in market research, competitive analysis, and understanding a variety of buyer personas
• - Strong written and verbal communication skills, with an ability to simplify complex concepts for different audiences
• - Experience in pricing, packaging, and positioning technical products
• - Demonstrated ability to manage multiple projects and priorities in dynamic environments
• - Collaborative leadership style with a focus on team development and mentorship

Benefits

• - Competitive salary
• - Remote work
• - Inclusive work environment
• - Opportunities for professional growth and development