Tucows
Director, Product Marketing
Tucows
$193k - $215k
Worldwide (Remote)
Apply Now ->
Marketing

Director, Product Marketing

Overview

Wavelo is a SaaS business on a mission to make telecoms a breeze. We provide flexible software that modernizes how communication service providers (CSPs) do business, helping them drive more value, focus on customer experience, and scale their operations faster.

Job Description

As part of Tucows (NASDAQ:TCX, TSX:TC)—one of the world’s largest Internet services companies—Wavelo is backed by outstanding resources and talent. We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the Internet! The work we do genuinely changes lives.

Responsibilities

  • - Define and own the marketing vision and strategy for Wavelo’s telco offerings
  • - Secure executive buy-in and provide regular updates on marketing strategies
  • - Build and lead a cross-functional marketing team with varied skill sets and experience levels
  • - Develop strategic relationships with vendors and suppliers to scale marketing capabilities
  • - Evangelize Wavelo solutions with industry analysts, press, and media
  • - Drive the creation and delivery of targeted marketing campaigns that engage key accounts and align with sales strategies
  • - Collaborate with product management to align product marketing deliverables with the roadmap
  • - Create high-impact marketing messages and content, including solution collateral, blogs, whitepapers, webinars, case studies, and more
  • - Conduct research to understand market trends, customer needs, and decision-making criteria
  • - Build Wavelo’s reputation through thought leadership at industry events such as MWC and DTW
  • - Strengthen relationships with industry standards bodies (e.g., TMForum, MEF)
  • - Support the sales process by developing training materials and responding to RFI/RFPs
  • - Ensure all marketing materials and messages are customer-centric and compelling
  • - Partner with sales enablement to support strategic sales goals and develop impactful campaigns
  • - Continuously improve marketing processes, leveraging customer insights and market knowledge

Required Skills

  • - Exceptional presentation skills and ability to represent Wavelo at industry events
  • - Strong writing and problem-solving skills with comfort working in ambiguous situations
  • - Demonstrated ability to create and deliver compelling marketing materials for the buyer’s journey
  • - 10+ years in telco software industry in various B2B marketing roles/functions
  • - Demonstrable understanding of OSS/BSS/Cloud space
  • - Experience working with industry standards bodies e.g. TMForum, MEF etc.
  • - Existing connections with Telco industry analysts
  • - Experience managing an integrated software marketing function
  • - History of aligning ABM programs with sales strategies
  • - Experience engaging with c-suite executives both internally and externally
  • - Demonstrated ability to build strong working relationships in a hybrid work environment across multiple functions and geographies
  • - High emotional intelligence with the ability to align and motivate individuals with differing points of view/ approaches

Benefits

  • - Fair compensation and generous benefits
  • - Remote work flexibility
  • - Commitment to inclusion and diversity
  • - Reasonable accommodation for individuals with disabilities
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About the company

Tucows

Tucows offers Domain Name Services, Fiber Internet Services and SaaS through our businesses Tucows Domains, Ting and Wavelo.