Director, Regional Marketing - AMER

Overview

Job Description

Responsibilities

• - Develop and implement a regional cohesive regional marketing strategy to increase brand awareness and adoption
• - Shape and evolve marketing plans to address and expanding product mix, ensuring alignment with customer needs and market trends in HR tech
• - Adapt global marketing strategies to fit local markets while respecting territory differences within the US, Canada and Latam
• - Set current and long-term goals for AMER regional marketing team aligned with business goals
• - Anticipate market dynamics and proactively identify opportunities to differentiate the brand against competitors
• - Provide regional expertise to the marketing and sales teams to inform strategies and help prioritize regional customer content development
• - Work with the digital marketing team to build all aspects of digital marketing, including our marketing database, email, social media and display advertising campaigns
• - Develop and monitor campaign budgets to maximize ROI and create alignment
• - Recruit, hire, and train new regional marketing team members
• - Establish team goals and ensure performance aligns with these goals
• - Foster collaboration within the team and across customer groups
• - Measure and report on the performance of marketing campaigns, gaining insight and assessing against goals
• - Analyze consumer behavior and adjust email and advertising campaigns accordingly
• - Work closely with sales, the corporate marketing team and product development teams to define marketing materials and programs
• - Manage vendor contracts and relationships
• - Communicate marketing plans and results to senior executives
• - Define, build and implement Field Marketing strategy
• - Manage the field marketing budget to maximize ROI (MQL and Opportunity creation)
• - Deliver high-quality regional events that generate new business and improve customer relationships
• - Help the team innovate and define processes that evolve over time

Required Skills

• - Proven experience as a regional marketing lead, director or another senior marketing role
• - Experience working closely with sales teams to generate and track qualified leads
• - Solid knowledge of Field and Events Marketing
• - Strong analytical and project management skills
• - Experience with CRM software and digital marketing tools and techniques
• - Strong leadership and communication skills
• - Creative and entrepreneurial spirit with a strong analytical mindset
• - Bachelor''s or master''s degree in marketing or related field
• - Ability to travel to in person event occasionally
• - Deep understanding of the SaaS industry and its challenges in U.S market
• - Writes and speaks fluent English. Spanish is considered a plus

Benefits

• - Work from anywhere
• - Flexible paid time off
• - Flexible working hours (we are async)
• - 16 weeks paid parental leave
• - Mental health support services
• - Stock options
• - Learning budget
• - Home office budget & IT equipment
• - Budget for local in-person social events or co-working spaces