Growth Marketing Manager

Overview

Job Description

Responsibilities

• - Squeeze more free trials and paid conversions from our marketing funnel
• - Grow our new website user-to-free trial conversion rate from 2.2% to 3%
• - Grow our free trial-to-paid conversion rate from 35% to 45%
• - Obsess over tweaks and iterations of our onboarding flow
• - A/B test landing pages, CTAs, creative assets, email, and more
• - Identify and test new customer acquisition channels
• - Assist in optimizing existing paid advertising campaigns
• - Measure performance to maximize ROI
• - Enhance the marketing website to drive more people to the onboarding flow and sales contact forms
• - Create, maintain, and test high-performing and consistent communication with cold and warm leads across automated campaigns
• - Report to our Head of Marketing and work with other members of our amazing Marketing team
• - Dive deep into the data on what is and isn’t working at various funnel stages
• - Attribute the success or failure of adjustments you have made
• - Work with Product and Engineering to help bring your visions to life

Required Skills

• - Experience in growth marketing in the SaaS industry
• - Experience with CRO techniques, including landing page optimization, A/B testing, and user experience (UX) improvements
• - Data-driven mindset with proven experience in using data to drive marketing decisions
• - Proficiency in setting up and managing marketing automation workflows to nurture leads, onboard users, and drive conversions
• - Experience with performance advertising
• - Strong communicator who can create detailed documentation of your work as you go
• - Very special kudos if you have experience in short-term rental or property management

Benefits

• - A supportive and caring team environment, where you are trusted, not managed
• - We hire internationally for this position
• - We can hire talent internationally as contractors — or employees if you are based in the United States, the European Union, or Australia
• - The total cost of employment for this role is between $90,900 - $101,000 depending exclusively on the cost of living in your location
• - Extra incentive into our equity with RSUs through our $HOST token
• - For US employees: healthcare (including EPO, PPO and HSA), 401(k)
• - 35 days off per year, encouraged (including self-serve public holidays) and parental leave
• - Mental health and emotional support with therapists on call through Slack
• - Recognized on Inc.’s list of Best Workplaces for 2023