Head of Growth Marketing, Tumblr

Overview

Job Description

Responsibilities

• - Develop, test, and iterate on growth marketing strategies to drive new users and increase engagement
• - Create and validate data-informed user segmentation and targeting strategies
• - Own and execute on your ideas—from crafting messaging to building and optimizing campaigns across various channels
• - Measure and track user behaviors using a variety of tools, providing detailed reporting on the impact of your growth marketing efforts
• - Drive measurable impact in conversion, sign-up, and retention rates through funnel optimization, A/B testing, and experimentation
• - Partner with other Marketing, Product, Design, and Data teams to understand our users, our product, and the best ways to optimize the user journey
• - Use your project management skills to lead development roadmaps, testing, and/or experimentation of new growth features and integrations
• - Cultivate a spirit of fun and growth amongst your peers across teams
• - Work with agencies to bolster our capabilities, and nurture those relationships to get maximum impact
• - Lead and grow the marketing team, for the Tumblr we have today, and the place we intend to get to.

Required Skills

• - Proficiency in data analysis, funnel optimization, and cohort-based performance reporting
• - Experience with tools like Google Analytics, Looker, and SQL is a plus
• - Strong skills in prioritizing, distributing, and following up on growth initiatives
• - Breadth of experience across multiple marketing channels including SEO, SEM, mobile marketing, CRO/LPO, paid social, and lifecycle marketing
• - Ability to use data to make informed decisions and consider resource tradeoffs for maximum business impact
• - Confidence in using data to drive strategy and uplift team morale through mentorship and a positive attitude
• - Strong written and verbal communication skills with the ability to collaborate across teams in a fully distributed work environment
• - The ability to take initiative and drive projects forward independently, thriving in a fast-paced environment with minimal supervision
• - Experience growing a high-trust team, nurturing the teammates you have to grow and expand skill sets, and reach goals collectively

Benefits

• - Fully-remote company
• - Open vacation policy
• - Compensation philosophy reflecting potential contribution and impact
• - Benefits vary by country