Manager, Demand Generation

Overview

Job Description

Responsibilities

• - Develop, manage, and refine a pipeline generation strategy across inbound and customer marketing channels
• - Partner with Product Marketing, Growth Marketing, and Sales to deeply understand our Ideal Customer Profile (ICP), create and manage target prospect lists, and optimize our strategies to grab their attention
• - Own our paid strategy: whether it’s content syndication, media buys, PPC, retargeting, or other initiatives, you will justify the budget and own the results
• - Create automated nurture sequences and other workflows that augment and scale our pipeline generation capabilities
• - Track channel and campaign performance, deliver actionable insights to leadership, and establish clear KPIs for regular reviews

Required Skills

• - 3 - 5 years experience driving end-to-end marketing campaigns in early- to mid-stage B2B SaaS with enterprise sales cycles
• - Proficiency with LinkedIn, HubSpot, Marketo, Pardot, Salesforce for list creation, lead scoring, automated emails, and nurture sequences
• - Hands-on experience optimizing performance marketing: retargeting, PPC, content syndication, and media buy campaigns based on CAC, CPL, ROAS, and A/B testing
• - Adept at building dashboards, tracking multi-channel performance, CRM reporting and automation
• - First-hand experience using large language models / generative AI at work
• - Strong content creation skills, and the ability to delegate. We want you to get your hands dirty setting up a new pipeline generation motion, then bring in the help you need to take it over while you tackle the next problem.

Benefits

• - True remote culture: Our company is 100% remote and we’re a founding team that embraced remote work for 10 years pre-pandemic
• - Bring your own device: Use the tools that make you the most productive and use our equipment budget to upgrade where needed
• - Equipment budget: $2k USD upon starting for you to use as you wish
• - Vacation: Unlimited (we just ask that you provide us more heads up the longer the time off you plan to take)
• - Personal and professional growth: In our previous company, most employees worked together for 5+ years
• - Work-life Balance: The elvex founding team all have families. We all work hard, but we understand not just the need for down time, but its benefits.