
Manager, Enterprise Content Marketing
Overview
Zapier is looking for a strategic, data-driven content marketing leader to spearhead campaigns that drive our pipeline and meet ambitious sales targets.
Job Description
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers.
Responsibilities
- - Lead a high-performing team: Manage and develop writers and editors to produce engaging, impactful content tailored to our ICP and upmarket prospects.
- - Drive ICP-focused campaigns: Build integrated content campaigns that resonate with the pain points, challenges, and aspirations of our target upmarket audiences.
- - Collaborate cross-functionally: Closely collaborate with our demand generation and sales teams to ensure alignment, maximize campaign effectiveness, and develop content that resonates with the pain points and buying triggers of our high-priority audiences.
- - Drive the development of full-funnel content: Guide and edit marketing content across a variety of formats for every stage of the customer journey—from awareness to conversion to retention— including email campaigns, landing pages, ebooks, webinar decks, one-sheets, and more.
- - Leverage data to optimize performance: Use analytics and customer feedback to measure campaign effectiveness and make data-driven improvements.
- - Scale content production: Build and manage a network of high-quality freelancers to support ambitious campaign goals and expand capacity.
- - Create sales enablement materials: Partner with the sales team to develop case studies, whitepapers, and presentations tailored to enterprise buyer needs.
- - Align with product marketing: Ensure all enterprise content reflects Zapier’s positioning and highlights key differentiators in the automation space.
- - Champion content for enterprise growth: Advocate for enterprise content priorities within the broader marketing strategy, ensuring alignment with Zapier’s sales-led growth goals.
Required Skills
- - Proven leader with 7+ years of experience in building content marketing campaigns, ideally in the technology industry, and 3+ years leading teams.
- - Results-driven with experience in designing and executing content campaigns that drive measurable results.
- - Understanding of content strategy targeting enterprise or upmarket audiences.
- - Data-savvy, relying on analytics and customer insights to inform decisions and continuously improve performance.
- - Effective collaborator across teams, especially with demand generation and sales teams.
Benefits
- - Offers Equity
- - Offers Bonus
- - Competitive and equitable compensation practices
- - Remote work flexibility
About the company
Zapier puts the power of automation in your hands—no coding required. Take your workflows to the next level with our suite of automation tools.