Manager, Enterprise Content Marketing

Overview

Job Description

Responsibilities

• - Lead a high-performing team: Manage and develop writers and editors to produce engaging, impactful content tailored to our ICP and upmarket prospects.
• - Drive ICP-focused campaigns: Build integrated content campaigns that resonate with the pain points, challenges, and aspirations of our target upmarket audiences.
• - Collaborate cross-functionally: Closely collaborate with our demand generation and sales teams to ensure alignment, maximize campaign effectiveness, and develop content that resonates with the pain points and buying triggers of our high-priority audiences.
• - Drive the development of full-funnel content: Guide and edit marketing content across a variety of formats for every stage of the customer journey—from awareness to conversion to retention— including email campaigns, landing pages, ebooks, webinar decks, one-sheets, and more.
• - Leverage data to optimize performance: Use analytics and customer feedback to measure campaign effectiveness and make data-driven improvements.
• - Scale content production: Build and manage a network of high-quality freelancers to support ambitious campaign goals and expand capacity.
• - Create sales enablement materials: Partner with the sales team to develop case studies, whitepapers, and presentations tailored to enterprise buyer needs.
• - Align with product marketing: Ensure all enterprise content reflects Zapier’s positioning and highlights key differentiators in the automation space.
• - Champion content for enterprise growth: Advocate for enterprise content priorities within the broader marketing strategy, ensuring alignment with Zapier’s sales-led growth goals.

Required Skills

• - Proven leader with 7+ years of experience in building content marketing campaigns, ideally in the technology industry, and 3+ years leading teams.
• - Results-driven with experience in designing and executing content campaigns that drive measurable results.
• - Understanding of content strategy targeting enterprise or upmarket audiences.
• - Data-savvy, relying on analytics and customer insights to inform decisions and continuously improve performance.
• - Effective collaborator across teams, especially with demand generation and sales teams.

Benefits

• - Offers Equity
• - Offers Bonus
• - Competitive and equitable compensation practices
• - Remote work flexibility