Manager, Enterprise Content Marketing

Overview

Zapier is looking for a strategic, data-driven content marketing leader to spearhead campaigns that drive our pipeline and meet ambitious sales targets.

Job Description

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers.

Responsibilities

  • - Lead a high-performing team: Manage and develop writers and editors to produce engaging, impactful content tailored to our ICP and upmarket prospects.
  • - Drive ICP-focused campaigns: Build integrated content campaigns that resonate with the pain points, challenges, and aspirations of our target upmarket audiences.
  • - Collaborate cross-functionally: Closely collaborate with our demand generation and sales teams to ensure alignment, maximize campaign effectiveness, and develop content that resonates with the pain points and buying triggers of our high-priority audiences.
  • - Drive the development of full-funnel content: Guide and edit marketing content across a variety of formats for every stage of the customer journey—from awareness to conversion to retention— including email campaigns, landing pages, ebooks, webinar decks, one-sheets, and more.
  • - Leverage data to optimize performance: Use analytics and customer feedback to measure campaign effectiveness and make data-driven improvements.
  • - Scale content production: Build and manage a network of high-quality freelancers to support ambitious campaign goals and expand capacity.
  • - Create sales enablement materials: Partner with the sales team to develop case studies, whitepapers, and presentations tailored to enterprise buyer needs.
  • - Align with product marketing: Ensure all enterprise content reflects Zapier’s positioning and highlights key differentiators in the automation space.
  • - Champion content for enterprise growth: Advocate for enterprise content priorities within the broader marketing strategy, ensuring alignment with Zapier’s sales-led growth goals.

Required Skills

  • - Proven leader with 7+ years of experience in building content marketing campaigns, ideally in the technology industry, and 3+ years leading teams.
  • - Results-driven with experience in designing and executing content campaigns that drive measurable results.
  • - Understanding of content strategy targeting enterprise or upmarket audiences.
  • - Data-savvy, relying on analytics and customer insights to inform decisions and continuously improve performance.
  • - Effective collaborator across teams, especially with demand generation and sales teams.

Benefits

  • - Offers Equity
  • - Offers Bonus
  • - Competitive and equitable compensation practices
  • - Remote work flexibility

About the company

Zapier puts the power of automation in your hands—no coding required. Take your workflows to the next level with our suite of automation tools.