Marketing Lead (Sr. Product/Content Marketer)
Overview
Getro is the #1 automated job board and network relationship management tool for VC/PE funds, EDOs (chambers of commerce, etc), and Professional Networks. More than 850+ customers use our SaaS platform to aggregate and promote open roles at the companies they care about and identify high-value business introductions they can make between portfolio companies and professionals in their networks.
Job Description
Getro is a leader in the newly created network relationship management space, with big plans to roll out to new markets in 2025. They are looking for a Marketing Lead (Sr. Product/Content Marketer) to join their early-stage, fast-growing 20 person team. This role involves leading the strategy and execution of storytelling for the company and its customers, collaborating with Product and Sales teams, and developing compelling messaging and positioning.
Responsibilities
- - Supporting product launches from 0 to 1
- - Conducting market research and competitive analysis
- - Defining Getro''s ongoing content strategy
- - Owning the translation of Getro''s narrative into high-quality content
- - Partnering with Customer Success and Experience team
- - Repurposing existing content into digestible formats
- - Conducting keyword research and implementing SEO best practices
- - Tracking and measuring content performance
- - Helping manage the company website and social media platforms
- - Supporting Growth team through the development and delivery of sales assets
- - Leveraging the most up to date AI tools to accelerate work and improve outcomes
Required Skills
- - 5+ years of experience in marketing focused roles at B2B software companies with less than 100 employees
- - GTM execution – experience with product launches
- - Track record creating engaging content for thousands of followers
- - Experience independently developing and owning a content calendar
- - Familiarity with lead-nurturing practices
- - Deep understanding of how to measure content''s impact
- - Experience with Webflow and Hubspot
- - Located in MST, CST, or EST time zones
- - Preferred: Prior SEO, and social media management experience
Benefits
- - Make a serious impact on an early-stage team
- - Work remotely for a company with an intentional, healthy remote culture
- - Competitive compensation package
- - Employee Stock Options
- - Monthly co-working stipend
- - Attractive health insurance options
About the company
Getro's automated job board and private talent network take the manual work out of connecting people and companies in your network.