Marketing Operations Manager
Overview
WordPress VIP is the world’s leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.
As a Marketing Operations Wrangler, you will play a pivotal role in supporting the execution and optimization of our marketing campaigns and marketing operations initiatives. Working closely with cross-functional teams, including marketing, sales, and product development, you’ll leverage your expertise in marketing technologies, data analysis, and process optimization to drive efficiency and effectiveness across our marketing operations.
Job Description
Automattic is a company behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, among others. They are dedicated to improving the web and believe in Open Source, with a distributed team across the globe. Automattic believes in diversity, equity, and inclusion and aims to democratize publishing and commerce.
Responsibilities
- - Manage and optimize marketing automation platforms, CRM systems, and other marketing technologies to support campaign execution, lead management, and reporting.
- - Collaborate with marketing stakeholders to execute and deploy automation related to email marketing campaigns, lead nurturing workflows, and other marketing initiatives.
- - Analyze marketing performance data to assess campaign effectiveness, identify trends, and recommend optimization strategies.
- - Identify opportunities to streamline and improve marketing processes, workflows, and systems to enhance efficiency and scalability.
- - Develop and maintain marketing performance dashboards and reports to provide insights into key metrics and KPIs.
- - Work closely with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of marketing initiatives with broader business objectives.
- - Provide training and support to marketing teams on marketing technologies, best practices, and processes.
Required Skills
- - 1-5 years of experience in marketing operations, marketing automation, business development, sales, or related roles.
- - Proficiency in marketing automation platforms such as HubSpot.
- - Proficiency in CRM platforms such as Salesforce, Outreach, Zoominfo, and/or Outreach.io.
- - Strong analytical skills with experience in data analysis and reporting.
- - Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
- - Detail-oriented, with strong organizational and project management skills.
- - Experience with Salesforce or other CRM systems is a plus.
- - Knowledge of HTML/CSS and basic coding skills is a plus.
Benefits
- - Fully-remote company with an open vacation policy.
- - Salary ranges are global, regardless of location, and pay is in local currency.
- - Read more about our compensation philosophy on the Benefits Page.
- - Learn more about how we hire and what we expect on the Hiring Page.
About the company
We are the people behind WordPress.com, Woo, Jetpack, WordPress VIP, Simplenote, Longreads, The Atavist, WPScan, Akismet, Gravatar, Crowdsignal, Cloudup, Tumblr, Day One, Pocket Casts, Newspack, Beeper, and more. We believe in making the web a better place.