Marketing Wrangler (Automattic for Agencies)

Overview

Job Description

Responsibilities

• - Crafting and implementing a comprehensive marketing strategy that integrates all agency-focused products and services under the Automattic umbrella.
• - Contributing to and supporting a robust Go-To-Market strategy that aligns offerings with agency needs, ensuring a coherent customer journey and enhancing program differentiation.
• - Producing compelling, relevant content across formats and channels to boost awareness and drive acquisition, including blog posts, case studies, town halls, and instructional materials.
• - Ensuring consistent tone and voice across all marketing materials and channels across business units.
• - Developing and managing social media strategies and organic search tactics aligned with overall marketing goals.
• - Overseeing asset creation, ad copywriting, and execution of paid marketing campaigns, including keyword research and landing page optimization.
• - Utilizing analytics to refine strategies and improve conversion rates through testing, data, and agency feedback.
• - Designing and executing email campaigns to nurture prospective and existing agency customers.
• - Working closely with business units to ensure a cohesive digital marketing strategy, providing regular performance updates and reporting.

Required Skills

• - Demonstrated experience in developing and executing marketing strategies, particularly for agency-focused products.
• - Proven ability to create compelling marketing content across multiple formats that align with program goals and drive customer acquisition.
• - In-depth knowledge of social media marketing and organic search strategies, including managing campaigns across different platforms.
• - Ability to leverage marketing analytics tools to refine strategies, measure campaign success, and improve conversion rates.
• - Experience managing email marketing campaigns, from list segmentation and automated workflows to copywriting and A/B testing.
• - Ability to manage multiple marketing projects simultaneously, ensuring consistency and alignment with program objectives.
• - Direct or indirect experience working with or for agencies and/or understanding their unique needs and challenges is preferred.

Benefits

• - Fully-remote company with an open vacation policy.
• - Salary ranges are global, regardless of location, and we pay in local currency.
• - Comprehensive benefits packages.