Performance Copywriter

Overview

Job Description

Responsibilities

• - Write and edit performance-oriented content across Meta advertising, CRM, Product, and all other applicable channels, effectively communicating Feeld’s value propositions and unique differences.
• - Create compelling messaging that bridges the product, the brand, the lived experiences of our audiences, and cultural relevancy.
• - Work in close creative collaboration with Design partner.
• - Identify, pitch, and execute strategic opportunities to test new messages for our audiences.
• - Support campaign production by generating creative solutions to evolve existing brand work to performance-focused channels.
• - Track content performance, edit, review and optimize existing copy, and identify new content opportunities.
• - Craft the right messaging by thoroughly understanding our products and Members' journeys.
• - Educate, inspire, and intrigue our target audiences.
• - Adhere to Feeld’s brand guidelines and apply Feeld’s tone of voice.
• - Participate in an environment of constant experimentation and learning.
• - Research and contribute creative ideas to support key initiatives and KPIs.

Required Skills

• - Outstanding written and verbal communication skills.
• - Excellent editing and proofreading skills.
• - Ability to adapt style and tone to different platforms and for different audiences.
• - Experience creating a diverse range of digital marketing copy, with an emphasis on performance marketing.
• - Ability to translate data-based learnings to copy messaging.
• - Ability to react to cultural changes in the wider context surrounding the brand in an appropriate and sensitive manner.
• - Impeccable attention to detail.
• - Thrives working in close collaboration with Designers.
• - Ability to work autonomously, asynchronously, and collaborate with cross-functional teams.
• - Ability to work on multiple projects simultaneously and juggle a variety of writing demands.
• - Ability to maintain excellent relationships and create a team atmosphere with internal staff while achieving key objectives.

Benefits

• - Flexible working hours
• - Unlimited paid time off
• - A fully remote working situation
• - GBP £3k equipment and home office budget
• - Learning & development budget
• - On demand therapy sessions and mental health support via Spill
• - In-person meet ups
• - A compensation system that is transparent, honest, and equitable