Performance Marketing Team Lead

Overview

Job Description

Responsibilities

• - Owning and scaling our performance marketing strategy: Manage and optimize our multi-million-dollar paid media budget across multiple channels to drive customer acquisition and maximize ROI.
• - Optimizing search engine advertising: Improve the performance of our Google and Bing Ads campaigns by refining targeting, creatives, and bidding strategies.
• - Expanding into new paid channels: Identify, test, and scale additional paid channels, including social media (LinkedIn, Meta, X), programmatic advertising, and niche industry platforms.
• - Analyzing and optimizing performance: Continuously track, measure, and improve marketing performance by leveraging analytics, A/B testing, and data-driven insights.
• - Leading and mentoring a high-performing team: Build and grow a team of paid media and digital marketing specialists, fostering a culture of innovation and performance.
• - Collaborating across teams: Work closely with Sales, Product, and other Marketing teams to align marketing strategies with business goals and ensure consistent messaging.
• - Staying ahead of trends: Keep up with the latest in digital advertising, automation tools, and best practices to ensure TestGorilla stays ahead of the competition.

Required Skills

• - Proven track record in performance marketing, ideally in a SaaS or B2B tech environment.
• - Comfortable managing very large budgets and driving measurable results.
• - Experience managing and mentoring junior team members.
• - Outstanding communicator, with a keen eye for detail.
• - Skilled in leveraging analytics and insights to optimize campaigns and inform decision-making.
• - Comfortable juggling multiple priorities and meeting deadlines in a fast-paced, scale-up environment.
• - Thrive in a remote, asynchronous work culture with a can-do attitude.

Benefits

• - Helping shape a fast-growing HR tech startup as an early employee
• - Fully remote position with bright, motivated, and friendly colleagues around the world
• - €80,000 - €100,000 + share appreciation rights (SARs)
• - Flexible hours and vacation
• - Paid parental leave
• - Remote working budget: €1,000 per year (pro-rata based on your start date)
• - Learning & development budget: 3.5% of base compensation