Product Marketing Manager – Developer marketing

Overview

Job Description

Responsibilities

• - Write deep technical blog posts, tutorials, and guides that help engineers understand and implement Chromatic features.
• - Build comparison pages, and case studies that help teams evaluate Chromatic against alternatives.
• - Develop copy and logic for interactive assets, such as quizzes and calculators with deep technical expertise.
• - Build and implement onboarding and nurturing assets, such as chat flows and email drip campaigns, to increase product adoption.
• - Run live webinars and workshops that bring developers into the funnel and nurture them toward adoption.
• - Develop technical sales enablement assets, including demos, decks, and talk tracks that embed a developer voice into the sales process.
• - Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.
• - Help develop product positioning and messaging for product launches and feature launches alongside Developer Experience.
• - Maintain a high bar for technical accuracy and clarity to earn developer trust.
• - Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.

Required Skills

• - 5+ years of product marketing experience for developers.
• - Deep understanding of the technical side of developer marketing and ability to speak competently to developers.
• - Demonstrable success in building multi-use assets that helped generate pipeline and product adoption.
• - Proven ability to build trust with developer communities with a point of view biased toward long-term meaningful engagement over shortcuts.