Product Marketing Manager

Overview

Job Description

Responsibilities

• - Develop and execute comprehensive GTM strategies for new product launches
• - Define target audiences and craft messaging that clearly articulates Fingerprint’s value proposition
• - Create launch assets, including product positioning documents, sales enablement materials, and marketing collateral
• - Train internal teams on new product capabilities, competitive positioning, and messaging
• - Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team
• - Monitor and analyze the market landscape to identify trends, opportunities, and competitive threats
• - Collaborate with the marketing team to develop integrated campaigns that support Fingerprint’s growth strategy
• - Work with sales enablement to create training materials, presentations, and sales collateral

Required Skills

• - 3-5 years of product marketing experience, with a strong background in product launches and GTM strategy
• - Open to candidates in U.S. time zones, including Canada and Latin America
• - Technical aptitude - Ability to explain complex technologies in a simple, compelling manner
• - Experience in fraud prevention, identity, or cybersecurity is preferred but not required
• - Startup experience is a must; candidates from large tech companies will be considered if they have prior startup experience
• - Strong analytical and strategic thinking skills, with the ability to interpret market trends, customer insights, and competitive intelligence
• - Excellent communication, storytelling, and presentation skills
• - Proven ability to collaborate cross-functionally with product, sales, and marketing teams
• - Self-starter with a results-driven mindset, comfortable working in a fast-paced, high-growth environment

Benefits

• - Inclusive work environment
• - Remote work
• - Opportunities to work with a globally dispersed team
• - Open-source focus