Product Marketing Manager, Pressable

Overview

Job Description

Responsibilities

• - Build and execute positioning and messaging that sets Pressable apart in managed WordPress hosting
• - Leverage in-depth market research to understand audience needs, identify opportunities, and drive meaningful, targeted messaging
• - Refine and expand buyer personas, ensuring an in-depth understanding of audiences
• - Design and manage end-to-end product campaigns
• - Develop strategic sales enablement tools
• - Partner closely with growth marketing, product, sales, and customer success teams
• - Oversee the creation of campaign-specific content
• - Move fast, make data-driven decisions, and bring creative ideas to the table

Required Skills

• - 5+ years of experience as a Product Marketing Manager or in a similar role
• - Experience marketing to the WordPress hosting or development industry is a plus
• - Demonstrated success in building strategic positioning and messaging
• - Strong understanding of audience segmentation, targeting, and persona development
• - Self-starter with a hands-on approach
• - Excellent cross-functional skills
• - Analytical and results-driven

Benefits

• - Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision)
• - Matching 401(k) for US-based staff
• - Life and Disability Insurance for US-based staff (100% Paid Life, & LTD)
• - Work from home with home office setup and coworking allowances
• - Open vacation policy (no set number of days per year)
• - Hardware and software, books or conferences that promote continued learning