Product Marketing Manager, Woo

Overview

Job Description

Responsibilities

• - Advocate for the voice of the customer: develop a deep understanding of our customer segments, identify challenges and opportunities, and form a perspective and execute an action plan for how Woo can better support their success.
• - Work collaboratively with product, creative, operations, and other cross-functional teams to communicate and drive our product marketing roadmap.
• - Develop value propositions for our core WooCommerce platform, solutions, and products and produce marketing and enablement content such as content libraries, case studies, website copy, blog posts, and other assets in collaboration with internal and external creative resources.
• - Conduct research into industries, competitors, customer insights, and product features to develop compelling messaging and positioning.
• - Own the go-to-market strategy and execution for new and existing products across various marketing channels and the customer lifecycle.
• - Determine and be accountable to product growth success metrics and other KPIs to measure the impact of work that was done.

Required Skills

• - 7+ years of experience in ecommerce or payments product marketing working with product-led growth models.
• - End-to-end go-to-market and other digital campaign support, crafting positioning, doing hands-on customer research, and creating engaging content.
• - Experience in owning a portfolio of products where you were accountable for adoption, usage, and retention goals.
• - Self-driven starter with a deep curiosity to uncover and solve problems.
• - Ability to manage multiple projects, be proactive, and stay organized.
• - Comfortable operating in ambiguous environments where you may have to ''build the plane as you fly it.''
• - Strong in execution, strategy development, and program management.
• - Experience synthesizing market intelligence and customer data into concise analysis that drives actionable outputs.
• - Comfortable working with data and insights to drive decisions and understand the impact of these decisions.
• - Flexible, cross-functional, and collaborative team player comfortable with a changing remote environment.
• - Able to travel globally several times per year to execute and attend community events, industry events, and company meetups.

Benefits

• - Fully remote company with an open vacation policy
• - Benefits and resources to support your growth while doing your best work from anywhere in the world
• - Opportunity to make a visible, profound, and lasting difference while helping merchants, builders, and partners that rely on WooCommerce every day