Senior Content Marketer

Overview

Job Description

Responsibilities

• - Own and drive our content calendar: partner with brand, content, performance, and product marketing to ensure alignment across initiatives.
• - Lead our always-on SEO program: actively work on optimization opportunities and on-page improvements, and collaborate with our external agency on research, briefing, and reporting.
• - Plan and develop content across our other channels: collaborate with our Content Marketer Stella on the execution of written and visual content for LinkedIn, live sessions, monthly newsletter, customer stories, and more.
• - Support product marketing: partner with Alexandria, our Senior Product Marketer, to create product-focused content for our product newsletter, new feature releases, and integrated product launch campaigns.
• - Maintain and improve our content production engine: ensure our content effectively supports product and performance marketing efforts.
• - Measure and report on performance: while not expected to be a data expert, you should be fluent in GA4 and content-relevant reporting tools to track success and iterate based on results.
• - Keep key content assets up-to-date: regularly review and update long-form guides, listicles, and other content to align with new messaging and product features.
• - Take on the management of one teammate: after your first 90 days, take on the people management of our awesome Content Marketer, Stella, including regular 1:1s and content planning sessions.

Required Skills

• - Experience across multiple content formats: a successful candidate will come with experience in B2B content marketing, likely in a SaaS scale-up environment.
• - Hands-on SEO experience: ability to research and brief opportunities, optimize content, report on results, and collaborate with vendors.
• - Versatility in content creation: experience switching between written formats (articles, newsletters, product updates) and video formats (Canva templates, video cutting and light editing, webinar hosting, short-form video creation).
• - Understanding of content marketing trends: you’re curious by nature and in-the-know of what’s on the up; you use AI tools to support your content workflows, and know how to experiment and implement new ideas quickly.
• - Customer-centric mindset: willingness to deeply understand how our customers use our product.
• - Coaching, mentorship, or management skills: as you’ll be managing one teammate, experience in a management role or with coaching or mentorship skills will help in this role.
• - Excellent communication and attention to detail: your work will be seen by thousands of people daily, requiring precision, clarity, and autonomy.
• - Comfortable with asynchronous communication as the default, which means you have previous remote experience and are comfortable using tools like Slack, Loom, and Linear to communicate as needed.

Benefits

• - Global async remote company
• - Diverse team
• - Transparency in perks & benefits
• - Living our Best Work Life