Senior CRM & Lifecycle Marketing Specialist

Overview

Job Description

Responsibilities

• - Manage end-to-end lifecycle campaigns, including strategy development, marketing team briefing, target audience creation, campaign deployment, and results measurement.
• - Lead and become the expert in email marketing campaigns and nurtures, ensuring effective communication without overwhelming recipients.
• - Oversee the lifecycle strategy across Remote’s product offering (e.g. user journey, in-product touchpoints, user behaviour)
• - Collaborating with Product, Engineering, Brand, and other business stakeholders to deliver best-in-class campaigns.
• - Planning and executing marketing campaign strategies, leveraging tools and insights to accelerate the impact of lifecycle initiatives on user engagement and monetization.
• - Work closely with Senior Marketing Operations Managers to implement and drive user adoption of new marketing operations tools, including event management and marketing automation platforms.
• - Creating a solid process to simplify technical setup for recurring marketing campaign activities.
• - Improve and implement new programs such as referral programs and customer review growth.
• - Oversee list growth by optimizing marketing channels to capture new contacts effectively.
• - Build a sophisticated approach to customer/employee retention through research, and marketing campaigns to reduce churn.
• - Keep up-to-date with trends, tools, and developments in the industry, ensuring Remote stays ahead of the game in our strategy to engage and grow our customer database.

Required Skills

• - Skilled with email marketing and lead management: behavioural and lifecycle management
• - Strong technical knowledge of marketing tools and utilizing it for marketing campaigns and reporting.
• - Experience and highly skilled with Marketing CRM tools, Eloqua, HubSpot, Salesforce, or similar.
• - Experience in marketing automation and love for mapping customer journeys.
• - Understand and identify target audiences through segmentation and campaign performance.
• - Enjoys working cross-functionally
• - A kind, empathic, and patient person
• - Someone who loves working with people and solving problems with them.
• - One who cares deeply about diversity and inclusion.
• - Fluent written and spoken English.

Benefits

• - Work from anywhere
• - Flexible paid time off
• - Flexible working hours (we are async)
• - 16 weeks paid parental leave
• - Mental health support services
• - Stock options
• - Learning budget
• - Home office budget & IT equipment
• - Budget for local in-person social events or co-working spaces