Senior Demand Generation Manager

Overview

Job Description

Responsibilities

• - Building an efficient, full-funnel demand generation engine, bespoke to each of our key audience segments
• - Collaborating with our channel experts to create multi-channel campaigns (email, content, social media, paid advertising, etc.) that generate awareness and capture leads
• - Crafting highly personalized ABM strategies: identifying key accounts and implementing comprehensive lead-nurture programs
• - Providing insightful reporting on funnel performance at a regular cadence
• - Setting annual budgets and targets for our demand generation efforts
• - Implementing and continuously improving marketing pipeline health
• - Coordinating cross-functional efforts to launch and optimize campaigns and nurture flows
• - Continuous experimentation to improve performance, exploring new channels and tactics, and optimizing landing pages

Required Skills

• - Demand gen: 6+ years experience building and scaling inbound and outbound demand generation strategies, and are comfortable leading both
• - Digitally savvy: Comprehensive knowledge of digital marketing channels/platforms (email, content, social media, paid advertising, etc.)
• - Analytical: Ability and desire to use data/metrics to make strategic decisions
• - Detail oriented: Strong attention to detail and commitment to operational excellence in execution
• - Project management: Able to prioritize and manage multiple projects concurrently

Benefits

• - Fully remote company
• - Open vacation policy
• - Benefits and resources to support your growth while doing your best work from anywhere in the world