Senior Growth Marketing Manager

Overview

Job Description

Responsibilities

• - You will be responsible for everything related to Pressable's marketing efforts
• - You will create relevant, engaging written and visual content to grow brand awareness and drive acquisition via owned and earned channels
• - You will inform and maintain our brand story, tone, and voice consistency across all channels and touchpoints
• - You will manage the marketing calendar for all content and social efforts
• - You will develop and implement social media communications that align with our overall marketing strategy
• - You will work with our partners to develop and drive organic search strategies across search engines, identifying both short and long-term growth opportunities and managing the activities therein
• - You will support paid marketing efforts via asset production, ad copy, keyword research, landing page creation, and budget management
• - You will drive measurable impact in conversion and sign-up rates through funnel optimization, testing, and experimentation
• - You will create automated email campaigns and nurture sequences, testing and adjusting as needed to increase engagement and conversions
• - You will collaborate with our team to drive digital marketing strategy across acquisition, retention, and other critical areas
• - You will track, measure, analyze, and provide detailed reporting on the impact of our marketing efforts, detailing what's working, what isn't, and recommending iterations and new tests

Required Skills

• - Have a solid understanding of digital marketing concepts, channels, strategies, and related data
• - Are customer-centric with a natural curiosity about who our customers are, how they use our product, and how we should be talking to others like them
• - Can demonstrate excellent writing skills and the ability to distill sophisticated, technical concepts into concise, interesting copy
• - Can point to examples of successful marketing campaigns or strategies you led
• - Can also point to examples of failed campaigns or strategies because you've taken calculated risks and know how to learn from what doesn't work
• - Are comfortable analyzing performance data to measure success and drive optimization of campaigns
• - Are a robust, proactive communicator with a variety of audiences
• - Are organized and understand how to prioritize opportunities
• - Are self-sufficient and can get started with minimal direction
• - Thrive in a startup environment and enjoy wearing multiple hats as needed
• - Want to work in a remote-first culture that prioritizes results instead of time spent sitting in meetings
• - An understanding of the incredible products and tools within the Automattic portfolio
• - A website / coding background - HTML, CSS, WordPress plugins, etc
• - An eye for design, and better still, some design chops
• - Your own blog or online presence
• - A favorite Wapuu from a WordCamp or other WordPress event
• - Comfort being in front of the camera for demos, live Q&As, social ads, etc
• - A collection of favorite gifs and a love of emojis

Benefits

• - Remote-first culture
• - Salary range of $110,000-$150,000 USD
• - Health insurance
• - 401k matching
• - Unlimited vacation policies
• - Learning and development allowances