Senior Growth Marketing Manager

Overview

Job Description

Responsibilities

• - Lead the user acquisition strategy and execution of performance paid marketing channels while overseeing creative testing operations across all channels.
• - Develop and manage campaigns across multiple platforms including Google Ads, Bing Ads, Facebook, Reddit, G2 and other relevant channels.
• - Identify and test new channels to unlock higher volume in alignment with CAC and ROAS goals.
• - Ensure all campaign messaging and creative assets align with brand positioning and guidelines.
• - Ensure all campaign targeting aligns with ICP and persona strategies
• - Implement comprehensive keyword strategies and maintain an optimized keyword portfolio in collaboration with content marketing
• - Manage bids and budgets across all channels to optimize for target CPC, CAC, and ROAS goals
• - Design and execute sophisticated A/B testing programs with different ad copy, bidding strategies, sitelinks, targeting options and landing pages.
• - Analyze test results through multivariate and incrementality testing to extract meaningful insights
• - Develop and manage landing page copy and design to optimize for acquisition
• - Monitor and analyze campaign performance, making data-driven adjustments to improve ROI
• - Work with Design & Web Dev teams to elevate acquisition surface standards, ensuring high-quality, on-brand execution
• - Collaborate effectively with Product Marketing, Product, Analytics, and other stakeholders to bring campaigns to life
• - Provide regular performance updates and strategic recommendations to Growth leadership to drive alignment on growth objectives
• - Define, drive, and measure KPIs for each campaign
• - Prepare detailed reports on campaign performance, including key metrics, trends, and recommendations.
• - Monitor and optimize attribution methodologies in partnership with the Revenue Operations and Analytics team
• - Maintain comprehensive documentation of campaign strategies, tests, and learnings

Required Skills

• - 4-5+ years of proven experience in performance marketing, user acquisition, digital marketing, or growth marketing, preferably in B2B SaaS
• - Demonstrated track record of driving growth under set CAC/ROAS targets and managing significant budgets
• - Strong experience in testing and scaling new performance marketing channels
• - Deep expertise in digital & web performance user acquisition
• - Advanced proficiency with major advertising platforms including Google Ads, and Microsoft Ads.
• - Strong analytical skills with experience using Google Analytics, Sigma/Looker Studio/Tableau, and other performance tracking platforms
• - Certifications in Google Analytics, Google Ads, and Microsoft Ads preferred

Benefits

• - 100% remote company
• - Inclusive work environment
• - Encouragement for people from underrepresented groups in tech to apply