Senior Product Marketing Manager

Overview

Job Description

Responsibilities

• - Proactively gather insights from customer research, sales calls, data, and competitors to educate internal stakeholders and help inform product strategy, roadmap, pricing, and packaging.
• - Lead win/loss user research efforts and act as the voice of the creators we serve.
• - Refine our target personas and value propositions.
• - Identify product use cases that enable creators to grow their audience, connect with their audiences, and earn a living online.
• - Iteratively improve our positioning and messaging so that it clearly communicates our product’s value.
• - Distill complexity into crisp messaging
• - Help us define a new market category for the creator space and collaboratively shape a narrative that clearly communicates the value of our offerings.
• - Leverage and improve our go-to-market playbooks and lead the execution of product launches, ongoing feature releases, and new partnerships.
• - Collaborate and influence internal stakeholders, including Product, Marketing, Sales, and Support teams, to identify and support their unique needs.
• - Create customer-facing material, including web copy, videos, emails, case studies, blog posts, FAQs, tutorials, etc.
• - Measure product marketing performance through key metrics such as revenue growth, conversion rates, monthly active users, and feature adoption.
• - Use large data sets to create high-confidence forecasts and growth plans to achieve company goals.

Required Skills

• - Multiple years of in-house experience in product marketing for SaaS, B2C tech companies. B2B experience is a plus.
• - Proven understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting customer-facing messaging
• - Exceptional visual, written, spoken communication, and presentation skills
• - Proven Product-Led Growth (PLG) marketing experience with strong research and analytical skills
• - Experience supporting sales enablement through effective messaging, collateral, and tools that drive revenue and improve sales performance
• - Demonstrated ability to work as a team player, confidently collaborate with senior executives, and build consensus among multiple stakeholders and teams
• - Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy
• - Bias towards action and an operator mindset, with an understanding for the most important metrics and how to produce measurable results
• - Self-motivated, organized, and communicative, capable of working effectively in a 100% remote work environment
• - Have enthusiasm and belief in our mission, vision, and values

Benefits

• - Profit Sharing
• - Kit equity
• - 401k with a 5% match
• - We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered.
• - We offer Health Insurance plans through Aetna.
• - $4,000 equipment allowance for your first two years, $3,000 budget every following two years
• - Individual learning + development budget ($3,500/year)
• - Gender affirming benefits
• - Childcare benefit up to $3,000 annually
• - Twenty (20) days of paid time off during each year of employment
• - Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
• - Ten (10) paid holidays a year
• - Two weeks of paid sick time each year, including mental health + well being days
• - Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
• - Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• - Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season.
• - Four-week, paid sabbatical after five years with the team
• - Fantastic in-person or virtual retreats with the team twice a year