Senior Technical Growth Marketer
Overview
Automattic is looking for an experienced Growth Marketer to expand its subscriber base and drive adoption on the WooCommerce platform. The successful candidate will develop, test, and iterate on strategies to grow platform adoption and subscriber revenue growth using a variety of tactics and tools, and will work from home. The role provides flexibility and autonomy, with the opportunity to make a visible, profound, and lasting difference.
Job Description
We’re one of the most popular commerce platforms on the web, powering millions of stores, including our own at woocommerce.com. In fact, one in five online stores are powered by WooCommerce, including the Burning Man Marketplace, Bjork’s official store, and the New Zealand All Blacks rugby team’s official store. As part of the Automattic family, WooCommerce is fully distributed with no physical offices. The flexibility and autonomy that come with working from home are in our DNA: we provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint, but we’re a small company. That means everyone here has the opportunity to make a visible, profound, and lasting difference, while helping the store owners that rely on WooCommerce every day.
Responsibilities
- - Developing, testing, and iterating on strategies to grow platform adoption and subscriber revenue growth using a variety of tactics and tools
- - Thinking deeply about all potential conversion points within the various funnels, considering all channels from email and landing pages to in-app suggestions and notifications
- - Partnering with the Product, Data, and MarTech teams to design and launch A/B/n and multivariate experiments
- - Measuring, tracking, and providing detailed reporting on individual experiments and the impact of our growth marketing efforts
- - Analyzing customer data and external research to inform our growth strategies and tactics
Required Skills
- - Marketing: You understand how to implement and improve a system for growth across the entire lifecycle. You can design experiments and campaigns grounded in marketing principles that leverage various channels and tactics. You have experience developing data-informed marketing strategies, and building highly-targeted campaigns with sophisticated email automation tools.
- - Statistical Testing: You understand the principles and mathematical concepts behind statistical testing and are comfortable with A/B/n and multivariate testing methodologies. Maybe you’ve worked with testing platforms and optimization tools, but you don’t require either to design and analyze experiments. You’re familiar with the processes and tools necessary to perform testing at scale in an organization.
- - Data and Analytics: You have experience analyzing the performance of funnels, campaigns, marketing tactics, and experiments. That includes working with web analytics, conversion optimization tools, and large data sets, preferably within relational databases. Furthermore, you are able to develop hypotheses from this analysis to inform future strategies and test ideas. Being proficient in SQL is a must.
- - Project Management: You are able to prioritize and manage multiple projects concurrently, clearly communicating goals and progress along the way. You take a hands-on approach to getting things done and hold yourself and others accountable.
Benefits
- - Read more about our compensation philosophy and benefits
About the company
We are the people behind WordPress.com, Woo, Jetpack, WordPress VIP, Simplenote, Longreads, The Atavist, WPScan, Akismet, Gravatar, Crowdsignal, Cloudup, Tumblr, Day One, Pocket Casts, Newspack, Beeper, and more. We believe in making the web a better place.