Zapier
Sr. Manager, Demand Generation
Zapier
$188k - $281k
Remote, NAMER
Apply Now ->
Marketing

Sr. Manager, Demand Generation

Overview

Zapier is on a mission to make automation work for everyone. As we expand upmarket and deepen our focus on enterprise, we are looking for a Senior Demand Generation Manager to lead our Demand Generation and Lifecycle teams, driving high-impact campaigns that generate sales pipeline and revenue.

Job Description

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Responsibilities

  • - Develop and execute demand generation strategies to drive qualified leads and pipeline for the Sales team, balancing PLG and SLG motions.
  • - Lead the Lifecycle Marketing team, optimizing nurture programs, conversion strategies, and retention efforts.
  • - Build and run Account-Based Marketing (ABM) programs, working with Sales and BDR teams to engage and convert strategic accounts.
  • - Partner with the Performance Marketing team to align on paid campaigns, ensuring they support demand generation and pipeline goals.
  • - Use data and insights to optimize performance, running experiments and iterating on campaigns to improve conversion rates and efficiency.
  • - Collaborate with Revenue Operations to ensure accurate tracking of MQLs, SQLs, pipeline contribution, and revenue attribution.
  • - Create a culture of experimentation, testing new approaches across email, ABM, webinars, content marketing, and lifecycle strategies.
  • - Lead and mentor the Demand Generation and Lifecycle teams, ensuring alignment, clarity, and execution against key objectives.
  • - Advocate for marketing’s role in revenue generation, ensuring demand gen efforts align with Sales and company-wide growth priorities.

Required Skills

  • - Strong track record of driving pipeline growth and 8+ yrs of experience.
  • - Ability to build and execute multi-channel marketing campaigns.
  • - Experience with Sales-Led Growth and Product-Led Growth motions.
  • - Knowledge of Product Qualified Lead motions, leveraging email, in-product messaging, and behavioral signals.
  • - Understanding of automation and its impact on marketing.
  • - Familiarity with marketing automation platforms, CRM systems, and AI-driven solutions.
  • - Experience leading Account-Based Marketing (ABM) programs.
  • - Data-driven approach to marketing with a focus on experimentation.
  • - Collaborative leadership skills to bring together teams across marketing and sales.
  • - Clear communication skills to distill complex strategies into simple, actionable plans.

Benefits

  • - Offers Equity
  • - Offers Bonus
  • - Competitive and equitable compensation practices
  • - Remote work flexibility
  • - Commitment to diversity and inclusion
Apply Now ->

About the company

Zapier

Zapier puts the power of automation in your hands—no coding required. Take your workflows to the next level with our suite of automation tools.


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