Sr. Product Manager, Engagement

Overview

Job Description

Responsibilities

• - Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives
• - Own key product metrics such as retention rate, session frequency, and LTV
• - Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement
• - Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
• - Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
• - Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights
• - Design and refine client segmentation frameworks to personalize the experience and optimize journeys
• - Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

Required Skills

• - 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
• - Strong analytical skills with a proven ability to use data to drive decision-making
• - Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
• - A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
• - Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
• - Deep empathy for users combined with a strong business sense
• - Strong communication and stakeholder management skills; you can influence at multiple levels of the organization
• - Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission

Benefits

• - Offers Equity
• - Offers Bonus
• - Wellness allowance
• - Other benefits [US Only] (including medical, dental, vision and 401(k))