Sr Product Marketing Manager
Overview
Building the Future of Crypto. Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Job Description
Kraken is a mission-driven company focused on accelerating the global adoption of cryptocurrency so that everyone can achieve financial freedom and inclusion. As a Krakenite, you’ll be part of a world-class team dedicated to unlocking the potential of blockchain technology. Our fully remote team spans over 70 countries, pioneering premium crypto products for traders, institutions, and newcomers alike.
Responsibilities
- - Develop and lead Kraken Consumer’s GTM strategy, driving awareness, acquisition, and retention for core trading products.
- - Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL).
- - Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
- - Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.
- - Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.
- - Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.
- - Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.
Required Skills
- - 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX), payments or high-growth B2C tech.
- - Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape.
- - Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
- - A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
- - Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
- - Experience leading cross-functional teams and working within complex, fast-paced environments.
- - Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels.
- - Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.
Benefits
- - Offers Equity
- - Offers Bonus
- - Wellness allowance
- - Medical, dental, vision and 401(k) [US Only]
About the company
Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.
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