Technical Product Marketing Manager [IC2 - IC3]
Overview
Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population. We're building the code intelligence platform that powers the world's best code search and the most popular open-source code AI tool. It''s an exciting time to join Sourcegraph—AI has taken over the world, and we aim to automate 99% of the toil in software engineering with our code understanding and code AI tools, leaving the remaining 1% to the irreplicable creative spark from humans. Our customers range from startups to the Fortune 500, 4/5 FAANG companies, government organizations, Uber, Plaid, and more. We’ve raised $225M at a $2.625B valuation from a16z, Sequoia, Redpoint, Craft and others.
Job Description
As a Technical Product Marketing Manager at Sourcegraph, you will become an expert in one of the hottest current market opportunities: generative AI for developer tools. This is a competitive space, and Product Marketing’s role to define our product narrative and deliver crisp content is critical to our success. If you’re interested in working in the intersection of generative AI, dev tools, and Marketing (messaging, storytelling, and sales enablement), then this role is for you. In this role, you’ll work collaboratively with Marketing, Product, Engineering, and Sales teams. You will represent the voice of the customer within Sourcegraph, and you’ll establish a tight feedback loop between Sales, Product, and Marketing. Your understanding of our products and the feedback of our customers will inform our marketing strategy and the content we create in the generative AI space. You will be a key content creator within the Marketing team and focus deeply on our enterprise customers. You will create blogs, whitepapers, technical reports, and slide decks for marketing and sales support. You will also craft demo flows, talk tracks, and webinar content that highlight our product’s strengths and lean into trends and use cases for generative AI. This role has lots of potential to deepen our company’s understanding of generative AI and our brand in the space. This person will be strategic in how they help build our product narrative. This role will also be tactical, and we will look to this Technical PMM to help us move quickly and create content to help grow developers’ love for and awareness of Cody every week, particularly among the enterprise segment.
Responsibilities
- - Become an expert on our product (Cody), including its strengths and limitations.
- - Begin researching new use cases for Cody, including through customer calls, to bring new insights back to the Marketing team.
- - Regularly join customer calls and calls with the Sales team.
- - Report learnings and insights back to the Marketing team in weekly team check-ins.
- - Publish several deeply technical blog posts that unpack use cases and best practices for using generative AI for code.
- - Begin work on a larger research report pertaining to trends in our industry.
- - Publish an industry trends & research report.
- - Build out content for, and present in, webinars for our prospects.
- - Deliver best practices resources to the Sales and Customer Engineering teams.
- - Establish a formal feedback loop process between Sales, Marketing, and Product teams.
- - Consistently deliver high-quality content materials that delight developers and speak to an enterprise audience.
- - Create and maintain a demo flow and talk track for Cody that is commonly used by sellers in the field and marketers at trade shows.
- - Contribute to the website (sourcegraph.com), and work with the rest of the Product Marketing team to build out new webpages using your learnings on product use cases.
Required Skills
- - You enjoy writing and consider yourself a strong writer. Much of the work of product marketers involves communicating ideas effectively in writing, so this skill is critical to the PMM role.
- - You have some experience with code. This could be writing code professionally, or familiarity through schoolwork or as a hobby.
- - You’re excited about a high-agency role. A lot of this role will be work that is done for the first time (for example, interviewing customers and sellers to compile research on new use cases for generative AI). There is lots of room for high-agency, strategic thinking, and creative approaches in this role.
- - You’ve worked in an environment serving enterprise customers.
- - You’re ready to roll up your sleeves and do both strategic and tactical work. As the PMM in this role, you will do research and help with narrative storytelling, but you’ll spend even more time writing content, getting on calls with customers, and occasionally running webinars.
Benefits
- - Equity
- - Competitive perks & benefits
About the company
Sourcegraph's code intelligence platform makes it easy for devs to write, fix, and maintain code with Cody, the AI coding assistant, and Code Search.