VP of Performance Marketing

Overview

Job Description

Responsibilities

• - Develop and implement the rollout and testing of new marketing initiatives across various channels
• - Generate and create data driven hypotheses to execute experiments across the marketing funnel
• - Own and report on analytics across the funnel and all marketing initiatives
• - Develop and grow a high performing well balanced performance marketing global team
• - Work cross-functionally and work closely with Design, Content Marketing, Sales, Product, and other high level business areas
• - Monitor competitors and provide strategic recommendations
• - Oversee the affiliate marketing program
• - Partner with product and engineering teams to build a quantitatively improved experience for customers

Required Skills

• - Strong experience in a Director+ level within Performance Marketing, ideally in a tech start up or hyper-growth environment
• - Extensive experience in paid media management, or campaign management with a primary focus on ROI/revenue-based goals
• - Data-driven with strong quantitative and problem-solving skills
• - Expert in ROI management, campaign management & optimization and budget management
• - Experience with growing distribution and scale across a variety of channels (email, Facebook, Instagram, YouTube, Adwords)
• - Skilled in content development supported by SEO optimization and PPC strategy
• - Excellent storyteller using data
• - Driven and creative: you work around barriers and find creative solutions
• - Passion for remote work and a global outlook strongly preferred

Benefits

• - Work from anywhere
• - Flexible paid time off
• - Flexible working hours (we are async)
• - 16 weeks paid parental leave
• - Mental health support services
• - Stock options
• - Learning budget
• - Home office budget & IT equipment
• - Budget for local in-person social events or co-working spaces