VP of Product Marketing

Overview

Job Description

Responsibilities

• - Develop and lead comprehensive marketing strategies to ensure products meet market needs, are optimally positioned, and achieve ambitious revenue and market share goals.
• - Define, own, and execute strategies to engage different customer segments effectively.
• - Leverage qualitative and quantitative insights to inform strategic decisions (e.g., messaging, positioning) aimed at driving customer acquisition, retention, and conversion.
• - Serve as a thought leader and partner to cross-functional teams—collaborate with product managers, sales, design, PR, engineering, and marketing leads to drive successful product launches and shape go-to-market strategies.
• - Spearhead efforts to understand and influence the entire customer lifecycle, aligning marketing initiatives with overall business goals.
• - Build and lead a world-class Product Marketing team, fostering a culture of innovation, collaboration, and performance excellence.
• - Oversee the recruitment, hiring, and training of new team members, ensuring the team is equipped to meet the evolving needs of the business.
• - Set ambitious yet achievable team goals, track performance, and drive accountability.
• - Cultivate strong, collaborative relationships across teams, promoting alignment and shared success.
• - Act as a key liaison with sales and product development teams to design impactful marketing programs and materials.
• - Oversee vendor relationships and negotiate contracts, ensuring alignment with strategic goals.
• - Regularly present marketing strategies, performance metrics, and key outcomes to senior leadership, offering insights and recommendations.
• - Drive cross-functional alignment, working closely with Product, Sales, Design, and Operations teams to achieve strategic objectives.
• - Develop compelling product positioning and messaging rooted in deep market research, competitive analysis, and industry expertise.
• - Create and scale partner programs, incentives, and offers to drive sustained engagement and results.

Required Skills

• - Extensive experience in Product Management, Product Marketing, or management consulting with a proven track record at a management level
• - Experience managing complex projects and leading virtual teams
• - Deep expertise in product/service pricing and financial modeling
• - Previous experience in building business plans and entry/growth strategies
• - Proficiency in developing and delivering Executive Level presentations
• - Proven track record of building and scaling high-performing teams of senior resources in fast-growth environments.
• - Proficiency with CRM software and digital marketing tools, with a deep understanding of contemporary marketing techniques.
• - A visionary, creative, and entrepreneurial mindset with a strong analytical foundation.
• - Experience managing Managers.
• - Experience in B2B SaaS technology marketing working closely with sales teams.
• - Familiar with working on a remote or distributed team.
• - A sense of humor.

Benefits

• - Work from anywhere
• - Unlimited personal time off (minimum 4 weeks)
• - Quarterly company-wide day off for self care
• - Flexible working hours (we are async)
• - 16 weeks paid parental leave
• - Mental health support services
• - Stock options
• - Learning budget
• - Home office budget & IT equipment
• - Budget for local in-person social events or co-working spaces