Content Marketing Manager

Overview

Job Description

Responsibilities

• - Dive into Kit's current social presence across all platforms and conduct a competitive analysis of creator economy brands
• - Attend Get-To-Know-You (GTKY) meetings with Marketing, Product, and Creator Success teams
• - Get access to social media management tools, design assets, and our brand guidelines
• - Complete a comprehensive social media audit and develop platform-specific content strategies
• - Shadow customer interviews to understand creator pain points and language
• - Present your 90-day social content calendar with clear growth and lead generation KPIs to the marketing team
• - Establish Kit as a trusted voice in the creator economy through consistent, valuable social content
• - Achieve measurable growth in followers and engagement across primary platforms
• - Implement social lead generation strategies that contribute to qualified pipeline
• - Launch at least one viral-worthy campaign that significantly expands our reach
• - Be instrumental in making Kit the go-to social media presence creators turn to for marketing education and inspiration
• - Your social strategy will directly support our revenue goals by generating qualified leads and building brand authority that shortens our sales cycle with creator prospects

Required Skills

• - Platform-native content creation across LinkedIn, Instagram, TikTok, and Twitter/X with proven engagement and conversion results
• - Social media lead generation - converting social engagement into qualified prospects and pipeline
• - Visual content creation (graphics, short-form video) that drives action, not just views
• - Social media analytics and performance optimization with focus on business impact metrics
• - Community building and audience engagement strategies that nurture prospects through the funnel
• - Project management and content planning with ability to execute consistent, high-quality content at scale
• - 4+ years in social media marketing with proven growth results and business impact
• - Established creator with own following built through courses, consulting, content, or books - you've walked in our customers'' shoes
• - Successfully monetized personal brand through social media and email marketing channels with measurable results
• - B2B SaaS social media experience (preferred) with understanding of longer sales cycles and lead nurturing
• - Proven track record of scaling social accounts with clear before/after metrics and attribution to business outcomes
• - Experience with both organic and paid social strategies that drive qualified leads, not just awareness
• - Deeply engaged with creator community - you live and breathe creator economy trends and conversations
• - Natural storyteller who can make complex topics accessible while driving action
• - Data-driven creator with strong instincts for what content will perform and convert
• - Comfortable being Kit's social voice - willing to be visible and authentic as our brand representative
• - Self-motivated executor with strong project management skills and bias toward action
• - Growth mindset with willingness to experiment, iterate quickly, and optimize based on performance data

Benefits

• - Profit Sharing
• - Kit equity
• - 401k with a 5% match
• - We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered
• - We offer Health Insurance plans through Aetna
• - $4,000 equipment allowance for your first two years, $3,000 budget every following two years
• - Individual learning + development budget ($3,500/year)
• - Gender affirming benefits
• - Childcare benefit up to $3,000 annually
• - Twenty (20) days of paid time off during each year of employment
• - Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
• - Ten (10) paid holidays a year
• - Two weeks of paid sick time each year, including mental health + well being days
• - Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
• - Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• - Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season
• - Four-week, paid sabbatical after five years with the team
• - Fantastic in-person or virtual retreats with the team twice a year