Designer, Brand (Lifecycle & Product Marketing)

Overview

Job Description

Responsibilities

• - Own the visual execution of CRM communications (IAMs and email), ensuring clarity, consistency, and brand integrity.
• - Design and evolve App Store marketing assets, including Custom Product Pages and In-App Events.
• - Translate product updates and lifecycle moments into compelling visual narratives.
• - Build and maintain modular templates, design libraries, and scalable systems that improve efficiency.
• - Collaborate with your fellow copy writers and partner with Marketing to support launches and recurring campaigns.
• - Iterate on creative based on engagement and conversion insights.
• - Create web and supporting digital assets aligned with product storytelling.
• - Contribute to extending larger brand campaigns into lifecycle and product surfaces.

Required Skills

• - You have owned recurring marketing or product-facing surfaces and understand the responsibility of maintaining consistency over time.
• - You have translated product features or updates into clear, engaging visual storytelling.
• - You are highly proficient in Figma and comfortable building and maintaining component libraries, templates, and scalable design systems.
• - You have experience working with product assets (UI, feature screens, in-app visuals) and integrating them thoughtfully into marketing environments.
• - You are comfortable partnering cross-functionally with growth, product, or marketing teams to deliver measurable outcomes.
• - You are detail-oriented and maintain high creative standards, even in high-volume environments.
• - Bonus points: You have experience designing for CRM platforms, lifecycle marketing, or retention campaigns.
• - Extra bonus points for experience with Braze.
• - You have worked on App Store creative and understand platform-specific constraints.
• - You have built or contributed to modular design systems.
• - You are interested in the intersection of sexuality, relationships, and technology.
• - You have experience in remote, distributed teams.

Benefits

• - Flexible working hours
• - Unlimited paid time off
• - A fully remote working situation
• - Home office budget
• - Learning & development budget
• - On demand therapy sessions and mental health support via Spill
• - In-person meet ups