Director of Brand & Awareness

Overview

Job Description

Responsibilities

• - Refine and scale Deepgram’s brand positioning and identity across all channels
• - Ensure consistent brand execution across product, web, content, campaigns, and comms
• - Partner with design and web teams to evolve our visual identity and tone
• - Build and maintain strong relationships with media, analysts, and key influencers
• - Develop and drive a strategic comms roadmap to elevate our industry profile
• - Manage PR/AR agencies and press opportunities to secure top-tier coverage
• - Own awareness advertising campaigns across digital, podcast, OOH, and print
• - Collaborate with growth marketing on integrated campaign planning
• - Drive creative development for high-impact brand moments
• - Set the strategy for Deepgram’s social channels to amplify our voice and reach
• - Create and curate compelling content that engages the AI and developer ecosystems
• - Establish KPIs and grow our audience, influence, and engagement across platforms
• - Lead the strategy and execution for brand-forward video storytelling
• - Partner with creative and product marketing teams to develop thought leadership and brand narrative content
• - Drive distribution through owned and earned channels

Required Skills

• - 7+ years across brand and awareness functions, including social, PR, AR, influencers, video, and advertising
• - Proven track record of building B2B brands and driving measurable awareness
• - Social media fluency, especially in developer- and AI-centric communities, paired with a strong following within key social media ecosystems
• - Outstanding storyteller with a strong visual and narrative sensibility
• - Experience working in high-growth tech environments with small, scrappy teams
• - Track record of leading disruptive brand campaigns that challenged convention and broke through crowded markets
• - Creative risk-taker who thrives on building new playbooks, not repeating old ones
• - High energy, high motivation, high intelligence, high curiosity. In it for the love of the game.

Benefits

• - Offers Equity
• - Offers Bonus
• - Opportunity to work on cutting-edge technology
• - Significant impact in the AI industry
• - Equal opportunity employer
• - Collaborative and fast-paced work environment