Director of Field & Partner Marketing

Overview

Job Description

Responsibilities

• - Own the field marketing strategy to drive pipeline generation and acceleration across target industries and segments, in close partnership with Sales and Demand Generation.
• - Launch programmatic regional events tied to our ABM playbooks. e.g. target-account dinners, regional roundtables, partner-enabled events, corporate hospitality.
• - Drive brand awareness and generate leads through onsite activations and support of the sales team.
• - Bring our brand personality to life to engage and entertain our target audience at in-person events.
• - Analyze, track, and report on event ROI, and MQL metrics.
• - Collaborate with our marketing designer to ensure all aspects of our collateral represents the FingerprintJS brand.
• - Partner with our strategic Alliance partners to build joint demand, co-marketing campaigns, partner event programs and joint ABM motions.

Required Skills

• - 10+ years of related marketing experience in a B2B SaaS environment
• - Proven experience building and executing regional field/ABM programs with measurable pipeline/revenue impact
• - Strong cross-functional collaboration skills: working with sales (regional/global), demand generation, and customer success.
• - Experience working in partnership marketing: co-marketing with alliance partners, joint campaigns, partner event programs, partner ecosystem engagement.
• - Data-driven mindset: you should be comfortable defining KPI frameworks, tracking program performance, and optimizing programs based on results.
• - Excellent communication, planning, and operational skills: able to build processes, manage budgets, coordinate vendors, drive programs end-to-end.
• - Strong communication skills – written and oral
• - You are creative, innovative, and always think outside the box
• - Highly organized and proficient at managing multiple projects at a time
• - You are metric driven and have the ability to draw insight from complex marketing data
• - Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently
• - Be comfortable with traveling during times it’s safe to do so, attending events across the country and potentially abroad.
• - Experience in remote/distributed team management is a plus (Fingerprint is fully remote).

Benefits

• - Remote work
• - Inclusive work environment
• - Opportunities for growth and development