Field & Partner Marketer

Overview

Job Description

Responsibilities

• - Develop and execute joint GTM plans with a focused set of high priority OEM partners each quarter, aligned to business priorities and team resourcing
• - Build and maintain a partner resource hub including brand guidelines, messaging guides, enablement materials, FAQs, campaign assets, and partner facing collateral
• - Create and manage partner marketing deliverables including launch kits, solution briefs, case studies, campaign-in-a-box assets, webinars, blog posts, and co-marketing materials
• - Build scalable operational frameworks, templates, workflows, and enablement processes to support long-term growth of the Partner Marketing function
• - Partner closely with Sales, Partnerships, Demand Generation, Product Marketing, and Field Marketing to align partner GTM priorities, event strategy, pipeline goals, and activation plans
• - Coordinate closely with the Partner team to stay aligned on partner priorities, co-sell opportunities, pipeline health, and strategic initiatives
• - Support and help operationalize Fingerprint’s AWS Marketplace presence, including marketplace listings, co-sell readiness, MDF coordination, and GTM collaboration with AWS and internal stakeholders
• - Help unlock and allocate MDF funds as they become available
• - Help establish Fingerprint’s presence across partner marketplaces, integration directories, and ecosystem listings, ensuring all content is current, compelling, and on-brand
• - Support the planning and coordination of partner enablement sessions in partnership with Sales Enablement and Revenue teams
• - Track and report on partner marketing KPIs including influenced pipeline, sourced opportunities, co-marketing campaigns launched, partner engagement, and activation metrics
• - Help lay the groundwork for broader Integration Partner and ecosystem marketing expansion ahead of future growth initiatives
• - Support execution of regional field events tied to ABM and enterprise pipeline generation strategies, including executive dinners, roundtables, hosted experiences, and partner enabled events
• - Assist with onsite logistics, vendor coordination, attendee management, and operational execution across conferences, activations, and hosted programs
• - Help track and report on event ROI, pipeline influence, sourced opportunities, and engagement metrics
• - Contribute to pre-event and post-event communications, executive outreach, attendee experiences, and follow-up coordination
• - Collaborate cross-functionally with Marketing, Revenue, and Executive Leadership teams to ensure event alignment with broader GTM priorities

Required Skills

• - 4-7 years of B2B SaaS marketing experience, including experience in partner marketing, alliance marketing, ecosystem marketing, channel marketing, and/or field marketing
• - Experience building or supporting partner co-marketing programs including joint campaigns, enablement content, partner events, marketplace listings, MDF programs, and GTM launches
• - Familiarity with OEM, integration, cloud, or technology partner ecosystems; experience with AWS partner programs strongly preferred
• - Hands-on familiarity with AWS Marketplace programs, MDF processes, co-sell motions, and partner ecosystem operations strongly preferred
• - Experience supporting field marketing programs including executive events, ABM activations, conferences, and regional demand generation programs
• - Strong project management and operational skills with the ability to manage multiple stakeholders, timelines, and deliverables simultaneously
• - Strong written and verbal communication skills with the ability to create partner facing collateral, internal enablement materials, presentations, and executive communications
• - Comfortable working cross functionally across Sales, Partnerships, Demand Generation, Product Marketing, Revenue Operations, and Executive Leadership
• - Data driven mindset with experience tracking performance metrics, pipeline impact, and campaign effectiveness
• - Comfortable operating in a fast-moving, high-growth environment with evolving priorities and a high level of autonomy
• - Willingness to travel for events, partner meetings, and strategic programs (approximately 20–30%)