Head of Developer & PLG Marketing
Overview
Deepgram is the leading voice AI platform for developers building speech-to-text (STT), text-to-speech (TTS) and full speech-to-speech (STS) offerings. 200,000+ developers build with Deepgram’s voice-native foundational models – accessed through APIs or as self-managed software – due to our unmatched accuracy, latency and pricing.
Job Description
Deepgram is hiring a bold, inventive leader to run Developer & PLG Marketing. This role is at the heart of Deepgram’s growth—sitting at the intersection of developer empathy and growth execution. The right candidate will bring a mix of developer credibility, marketing instincts, experimentation rigor, and PLG obsession. This is a highly visible role reporting directly to the CMO with frequent interaction with the executive team. It's a rare opportunity to help architect the organic growth motion of one of AI’s most important infrastructure companies.
Responsibilities
- - Build and execute programs to reach, inspire, and enable developers globally
- - Lead strategy and execution for organic discovery: SEO, content, influencers, partnerships, affiliates
- - Drive web conversion rate optimization and funnel performance across Deepgram’s site and docs
- - Partner with Product, Sales, and Support to deeply understand the developer journey
- - Activate developer advocates and community members to extend our reach and credibility
- - Own the top-of-funnel signup growth number across paid and organic sources
- - Develop and run growth experiments to drive conversion, activation, and expansion
- - Collaborate closely with Product, Design, and Digital teams to test and optimize PLG levers
- - Ensure smooth transitions from signup → activation → sales engagement for high-potential users
- - Leverage data and experimentation frameworks to unlock new paths to revenue
- - Drive distribution through owned and earned channels
Required Skills
- - 7+ years in developer marketing, growth marketing, or product-led growth roles
- - Proven track record of driving bottom-up growth in a B2B or API-first company
- - Strong empathy for developers and familiarity with the tools they use
- - Ability to partner across Product, Engineering, and Sales
- - Deep understanding of growth loops, experimentation, and CRO
- - Experience working in high-growth, fast-paced environments with small, agile teams
- - Creative risk-taker who thrives on building new playbooks, not repeating old ones
- - High energy, high motivation, high intelligence, high curiosity. In it for the love of the game.
Benefits
- - Offers Equity
- - Offers Bonus
- - Opportunity to work on cutting-edge technology
- - Significant impact in the AI industry
- - Diverse and inclusive work environment
About the company
Deepgram’s voice AI platform provides APIs for speech-to-text, text-to-speech, and full speech-to-speech voice agents. Over 200,000+ developers use Deepgram to build voice AI products and features. Our suite of voice AI tools is designed to transform how you interact with voice data, offering powerful APIs and models to unlock deeper insights and build seamless voice experiences.
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