Head of Field Marketing, EMEA

Overview

Job Description

Responsibilities

• - Serve as a marketing thought leader for EMEA by staying abreast of financial technology trends and sharing insights
• - Build, lead, and develop a high-performing team of field marketing professionals
• - Drive field marketing efforts across EMEA’s priority markets
• - Ensure strong coordination with Sales leadership and covering enterprise customer segments
• - Collaborate closely with Demand Generation, Product Marketing, Sales, Solutions Architecture, and Partnerships to create and implement a field marketing plan that boosts awareness and adoption of Stripe
• - Guide collaboration with Sales to align account plans and develop effective account-based marketing strategies
• - Oversee the development of a regional events strategy, incorporating third-party and Stripe-hosted events in in-person, virtual, and hybrid formats
• - Oversee the development and execution of mid- and lower-funnel regional marketing programs to accelerate lead conversion, generate pipeline, and drive revenue for the enterprise segment in collaboration with the sales organization
• - Strengthen collaboration with Sales to enhance prospecting and lead follow-up through programmatic initiatives
• - Lead the tracking, measurement, and communication of program results while fostering a culture of innovation to create new global best practices through experimental efforts
• - Inspire the team to discover creative ways to convey the value of Stripe to a diverse range of personas

Required Skills

• - 10+ years of relevant B2B field marketing experience, including leading events and demand generation programs and campaigns
• - Team management experience, with a proven ability to lead, motivate, and develop diverse teams
• - Proven track record of defining and executing field marketing programs that drive new customer acquisition and pipeline generation
• - Manage and optimize regional marketing budgets to maximize return on investment
• - Track, measure, and report on the effectiveness of field marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity
• - Collaborate with key cross-functional stakeholders to ensure regional messaging and programs are aligned
• - Familiarity with in-person event environments, and a strong understanding of how to integrate event experiences into the buyer’s journey to generate demand
• - Strong experience collaborating with Sales teams on joint planning and execution, ensuring disciplined lead follow-up and establishing trust as a strategic partner
• - Solid understanding of lead management and sales funnel dynamics
• - Strong analytical skills with a data-driven approach to decision-making
• - Excellent verbal and written communication skills, capable of synthesizing and presenting business health insights in an executive-ready format
• - Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making
• - Experience driving effective account-based marketing programs with measurable results

Benefits

• - Equity
• - Company bonus or sales commissions/bonuses
• - Retirement plans
• - Health benefits
• - Wellness stipends