Head of Lifecycle Marketing

Overview

Job Description

Responsibilities

• - Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy
• - Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability
• - Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact
• - Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences
• - Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV
• - Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives
• - Champion automation, personalization, and data-driven decision-making across the lifecycle function

Required Skills

• - Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment
• - Expertise in building and scaling customer lifecycle programs across multiple channels
• - Strong analytical skills with a track record of leveraging data to inform strategy and execution
• - Experience managing and scaling high-performing teams with a focus on ownership and accountability
• - Deep understanding of customer segmentation, messaging, and personalization at scale
• - Entrepreneurial mindset with a balance of creative vision and operational rigor
• - Passion for innovation and elevating the digital customer experience
• - Writes and speaks fluent English

Benefits

• - Work from anywhere
• - Flexible paid time off
• - Flexible working hours (we are async)
• - 16 weeks paid parental leave
• - Mental health support services
• - Stock options
• - Learning budget
• - Home office budget & IT equipment
• - Budget for local in-person social events or co-working spaces