Lead Growth Marketing Manager

Overview

Job Description

Responsibilities

• - Own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions.
• - Improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact.
• - Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms.
• - Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution.
• - Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.
• - Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
• - Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

Required Skills

• - Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero.
• - Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement.
• - Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments.
• - Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels.
• - Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts.
• - Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams.
• - AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting.
• - Budget management, forecasting, and prioritization in a profitable, resource-conscious company.

Benefits

• - Profit Sharing
• - Kit equity
• - 401k with a 5% match
• - Up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered.
• - Health Insurance plans through Aetna
• - $2,000 equipment allowance for your first two years, $1,000 budget every following two years.
• - Company-provided laptops are issued to every Kit team member and are not included in the equipment budget.
• - Individual learning + development budget ($3,500/year)
• - Gender affirming benefits
• - Childcare benefit up to $3,000 annually through JOON
• - Twenty (20) days of paid time off during each year of employment
• - Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
• - Ten (10) paid holidays a year
• - Two weeks of paid sick time each year, including mental health + well being days
• - Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
• - Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• - Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season.
• - Four-week, paid sabbatical after five years with the team.
• - Fantastic in-person or virtual retreats with the team twice a year.