NHS Regional Sales Director

Overview

Job Description

Responsibilities

• - Lead complex deals across ICSs, Trusts, NHS England, DHSC, and other strategic NHS bodies.
• - Own the full lifecycle of NHS regional tenders (ICS-wide, multi-Trust, or national programmes), including qualification, bid strategy, supporting drafting, submissions and final presentations.
• - Navigate procurement, frameworks, governance, clinical leadership networks, and commercial processes unique to the NHS.
• - Drive both top-down (executive-level) and bottom-up (clinical, operational, digital, commissioning) motions to build momentum and win adoption.
• - Meet and exceed your quarterly and annual sales targets for new NHS contracts.
• - Build, progress, and manage a robust NHS-specific pipeline through proactive outreach, relationship building, and tight collaboration with internal teams.
• - Craft compelling value propositions tailored to NHS priorities: waiting list reduction, cost savings, ROI, patient outcomes, equity, transformation agendas, Long Term Plan goals.
• - Influence and help refine Sword’s UK go-to-market strategy, NHS playbook, pricing models, and operational processes.
• - Serve as a subject-matter voice representing Sword at industry events, clinical conferences, NHS innovation forums, and meetings with key stakeholders.
• - Work closely with Product, Clinical, Regulatory, Ops, and Marketing teams to build tailored solutions for NHS partners.
• - Ensure smooth implementation and long-term success for all accounts landed.
• - Operate with urgency, ownership, and intellectual honesty, modeling the cultural principles outlined by our CEO.

Required Skills

• - 7+ years B2B / B2G sales experience, with at least 3–5 years selling into the NHS (ICS, Trusts, NHSE, DHSC).
• - Demonstrated success in building and closing complex, multi-stakeholder NHS deals.
• - Proven track record of exceeding annual quotas with net-new revenue ownership.
• - Ability to independently generate pipeline at pace through targeted NHS prospecting.
• - Experience engaging clinical leaders, digital transformation teams, commissioners, and procurement functions.
• - Strong communicator and relationship builder who thrives in a competitive and fast-moving landscape.
• - Expertise in managing long sales cycles and influencing senior-level stakeholders.
• - Proficiency in Google Suite, Salesforce, and modern sales tools.

Benefits

• - A stimulating, fast-paced environment with lots of room for creativity.
• - A bright future at a promising high-tech startup company.
• - Career development and growth, with a competitive salary.
• - The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare.
• - A flexible environment where you can control your hours (remotely) with unlimited vacation.
• - Access to our health and well-being program (digital therapist sessions).
• - Remote or Hybrid work policy.