Performance Marketing Manager

Overview

Job Description

Responsibilities

• - Oversee and manage all paid advertising channels, including LinkedIn, Google Ads, Reddit and Youtube
• - Collaborate directly with Paid Search, ABM and SEO to performance manage campaigns, align on optimization priorities and drive incrementality
• - Report bi-weekly to marketing leadership and other stakeholders on attainment to budget and return on investment
• - Partner with RevOps to refine campaign attribution, tracking and data accuracy across systems
• - Develop a daily optimization protocol across campaigns and channels to improve CTR, CPL and ROAS
• - Conduct weekly performance reviews to identify trends, optimizations and actionable insights
• - Build comprehensive revenue attribution reporting, including ABM attribution using platform APIs
• - Monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders
• - Identify new platforms, audiences and creative formats to fuel experimentation and performance growth
• - Develop a monthly experimentation roadmap and coordinate directly with functional owners
• - Own and manage our email marketing program, including ad-hoc sends and nurture campaign development

Required Skills

• - 3-6 years of experience in brand marketing, social media management, or content marketing at a B2B SaaS company
• - Strong on-camera presence and ability to represent the brand authentically
• - Experience managing multi-channel social programs and growing brand engagement
• - Ability to lead brand campaigns from concept through execution and partner with performance marketing to implement
• - Experience hosting webinars, virtual events, or podcasts and comfortable in front of a camera
• - Excellent copywriting and storytelling skills; ability to tailor content to different audiences and formats
• - Data-driven mindset, comfortable using analytics tools to measure brand performance and identify optimal KPIs
• - Experience collaborating cross-functionally with product marketing, design, and sales
• - Experience working with HubSpot, Framer, Sprout, LinkedIn, X, Reddit
• - Passion for building an engaging, credible, and memorable brand presence in the fraud prevention and device intelligence space

Benefits

• - Inclusive work environment
• - Remote work
• - Encouragement for people from underrepresented groups in tech to apply