Principal Product Marketing Manager
Overview
Docker is a remote first company with employees across Europe, APAC and the Americas that simplifies the lives of developers who are making world-changing apps. We continued to see exponential revenue growth last year. Join us for a whale of a ride! The team is building products to help developers effectively make their applications more reliable and more secure.
Job Description
Docker is a remote first company with employees across Europe, APAC and the Americas that simplifies the lives of developers who are making world-changing apps. The candidate for this role will be core to expanding and strengthening Docker’s multi-product portfolio. The ideal candidate is passionate about great user experience. This includes both the developer experience of those building on top of the platform and that of the end users consuming services built on the platform. They have recent experience in building and marketing a modern platform for services/applications. They enjoy working with peers in product, engineering, design, marketing, and sales to find the best solution for our users. They have an eye for areas to improve customer outcomes, and the ability to clearly communicate product positioning across a wide range of formats and channels, both internally and externally.
Responsibilities
- - Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales.
- - Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points.
- - Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security.
- - Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker.
- - Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative.
- - Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives.
Required Skills
- - 7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
- - Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies.
- - Proven experience in software supply chain security, container security, and cloud native application development
- - Excellent problem-solving and analytical skills
- - Ability to analyze complex market trends and customer needs
- - Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
- - Ability to create compelling product marketing content
- - Experience with public speaking or presentation skills
- - Ability to work effectively across a broad range of team environments
- - Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)
Benefits
- - Freedom & flexibility; fit your work around your life
- - Designated quarterly Whaleness Days
- - Home office setup; we want you comfortable while you work
- - 16 weeks of paid Parental leave
- - Technology stipend equivalent to $100 net/month
- - PTO plan that encourages you to take time to do the things you enjoy
- - Quarterly, company-wide hackathons
- - Training stipend for conferences, courses and classes
- - Equity; we are a growing start-up and want all employees to have a share in the success of the company
- - Docker Swag
- - Medical benefits, retirement and holidays vary by country
About the company
Docker provides a suite of development tools, services, trusted content, and automations, used individually or together, to accelerate the delivery of secure applications.
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