Product Marketing Manager

Overview

Job Description

Responsibilities

• - Conduct closed-won and closed-lost interviews to understand buyer motivations, objections, and competitive dynamics that sharpen our messaging and positioning.
• - Help craft product briefs and orchestrate product launches and rollouts, ensuring every release has clear positioning, simple messaging, and aligned cross-functional execution.
• - Maintain a consistent changelog and release narrative, so internal teams always know what''s shipping, who it''s for, and how to communicate it.
• - Refine and evolve our ICPs, personas, value props, and messaging frameworks, making sure they stay accurate, differentiated, and grounded in real customer insight.
• - Keep our playbooks, competitive intelligence, and enablement assets fresh, equipping GTM teams with the talk tracks, battlecards, FAQs, and positioning notes they need to win.
• - Facilitate post-launch feedback loops, monitoring adoption, capturing insights, and surfacing friction points or opportunities for improvement.
• - Turn customers into champions by driving reviews, case studies, testimonials, and referrals, and by capturing the stories that reinforce our credibility and social proof.
• - Ensure consistent, outcome-focused positioning across all touchpoints so our product story is simple, aligned, and easy for teams and buyers to understand.

Required Skills

• - 5+ years of experience in product marketing for SaaS or B2B technology companies (finance or data-related products a plus).
• - An insatiable appetite for learning—always chasing the ''why'' behind the ''what'' to make every message more meaningful.
• - Strong storytelling skills that give you the ability to distill complex product capabilities into simple, value-driven narratives that resonate with buyers.
• - Analytical mindset with the ability to synthesize data, research, and feedback into strategic recommendations.
• - Comfort working with technical teams. You may not write code, but you can hold your own in a conversation about APIs, data models, or integrations.
• - Experience managing cross-functional launches and initiatives with measurable outcomes.
• - A genuine interest in customer value, with a bias toward products that solve real problems and earn passionate advocates.
• - Meticulously organized and execution-minded. You bring order to complexity and make coordination look easy.

Benefits

• - Fully Remote in the US, CAN, and LATAM
• - Flexible hours
• - Unlimited PTO
• - Regular, in-person Retreats
• - Provided MacBook Pro or Lenovo
• - Health Insurance (US and CAN Employees)
• - 401(k) AND RRSP (US and CAN Employees)