Product Marketing Manager

Overview

Job Description

Responsibilities

• - Own product marketing strategy and execution for Feeld''s products and features, from opportunity identification through launch and post-launch optimization
• - Define and lead end-to-end go-to-market plans, including positioning, messaging, target audiences, success metrics, and cross-functional alignment
• - Proactively identify gaps in consumer understanding, unmet member needs, unclear value and turn them into opportunities for growth, differentiation, or engagement
• - Establish the foundations of product marketing at Feeld by creating clear frameworks, processes, and ways of working that enable focus, speed, and high-impact execution
• - Develop compelling positioning and narratives that clearly articulate value, drive adoption, and elevate perceived product and brand value
• - Partner closely with Product to influence roadmap decisions using customer insights, market context, and launch learnings
• - Set goals and define success metrics for launches, then analyze performance to inform iteration and future strategy
• - Act as a strategic connector across teams, aligning stakeholders around priorities while confidently driving decisions forward

Required Skills

• - 6+ years of experience in marketing, product marketing, or strategy, with 4+ years owning product marketing initiatives end to end
• - Proven track record of setting product marketing strategy and translating it into execution that delivers measurable impact
• - Comfortable operating with ambiguity and autonomy — you don’t wait to be told what to do, and you thrive in roles where you define the problem and the path forward
• - Strong analytical instincts, with the ability to use data and research to inform positioning, segmentation, pricing, and prioritization
• - Exceptional at crafting positioning, messaging, and plans that simplify complexity and mobilize teams toward a clear goal
• - Influential and collaborative by nature, with experience leading through persuasion rather than authority
• - Excellent communicator with high standards for clarity, rigor, and craft in both written and verbal work
• - Bonus points for deep understanding and experience with mobile apps and/or consumer subscription products and a strong alignment to Feeld''s mission and purpose

Benefits

• - Flexible working hours
• - Unlimited paid time off
• - A fully remote working situation
• - Home office budget
• - Learning & development budget
• - On demand therapy sessions and mental health support via Spill
• - In-person meet ups
• - A compensation system that is transparent, honest, and equitable
• - Baseline Freedom Salary of £60,000 GBP per year