Product Marketing Manager

Overview

Job Description

Responsibilities

• - Support and execute go-to-market launches for new product features and updates
• - Develop clear and differentiated product positioning and messaging
• - Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
• - Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
• - Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
• - Work closely with Product and Engineering to translate technical capabilities into clear customer value
• - Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
• - Build customer advocacy assets including case studies, testimonials, and success stories
• - Manage and grow Rollstack’s social media presence, particularly on LinkedIn
• - Collaborate with Customer Success to identify customer wins, insights, and real-world use cases
• - Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
• - Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline

Required Skills

• - 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
• - Strong content creation and storytelling skills, with the ability to simplify technical concepts
• - Experience developing product messaging, positioning, and marketing content
• - Proficiency with modern AI tools for marketing workflows, including: Claude, ChatGPT, video editing tools such as Nano Banana
• - Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
• - Experience using marketing and sales tools including: Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io, Mailchimp, or similar tools
• - Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
• - Strong analytical mindset and ability to measure marketing performance and optimize campaigns
• - Excellent written and verbal communication skills with strong attention to detail
• - Customer-centric mindset and ability to deeply understand customer workflows and needs
• - Familiarity with the data, analytics, or productivity software ecosystem is a plus
• - Thrives in a fast-moving startup environment with high ownership and autonomy
• - Bachelor’s degree in STEM, Marketing, Business, or a related field is a plus

Benefits

• - Join a Y Combinator-backed company redefining how teams communicate data and insights
• - Work alongside an exceptional team of builders and operators, including alumni from Amazon, Meta, Pinterest, Tesla, and AiFi
• - Be part of a fully remote, globally distributed team that values autonomy and impact
• - Help shape the messaging and positioning of a category-defining product
• - Look forward to bi-annual team off-sites in destinations that belong on your travel bucket list
• - Earn competitive compensation and meaningful equity in a high-growth startup where your work directly shapes the company’s trajectory