Senior Analyst, Marketing Analytics

Overview

Job Description

Responsibilities

• - Track and analyze the B2B marketing funnel (lead generation → MQL → SQL → opportunity → revenue) to identify drop-off points and performance trends at a granular level for paid advertising.
• - Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey.
• - Build and maintain projected lifetime value (LTV) models to forecast the long-term revenue potential of different customer segments and acquisition channels and send signals back to ad platforms.
• - Build and maintain dashboards in tools like Sigma, Clarisights.
• - Support paid marketing budget allocation and pipeline forecasting using historical data and predictive modeling.
• - Partner with RevOps to ensure CRM and marketing automation data integrity (e.g., HubSpot, Salesforce, Marketo, Pardot).
• - Translate analytics insights into business recommendations for marketing and sales leaders.

Required Skills

• - Bachelor''s degree in Marketing, Statistics, Business Analytics, Economics, or related field.
• - Several years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment.
• - Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV, etc.).
• - Proven experience developing or applying projected LTV models to guide marketing investment and retention strategies.
• - Solid SQL and Excel skills; familiarity with Python or R for data analysis a plus.
• - Experience working with CRM and marketing automation platforms (Salesforce, HubSpot).
• - Proven ability to present insights clearly to non-technical stakeholders.
• - Writes and speaks fluent English.

Benefits

• - Work from anywhere
• - Flexible paid time off
• - Flexible working hours (we are async)
• - 16 weeks paid parental leave
• - Mental health support services
• - Stock options
• - Learning budget
• - Home office budget & IT equipment
• - Budget for local in-person social events or co-working spaces