Senior Content Marketing Manager: Lead Gen and Creator Content

Overview

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

Job Description

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The Kit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.

Responsibilities

  • - Take ownership of our content ecosystem by conducting a comprehensive audit of existing assets across blog, social, and lead magnets
  • - Attend Get-To-Know-You (GTKY) meetings with Marketing, Sales, and Product teams to understand how content can better serve business objectives
  • - Complete a strategic content audit across all owned channels and competitive landscape
  • - Shadow sales calls to identify content gaps that prevent deals from closing
  • - Present your comprehensive content strategy framework to leadership, including specific KPIs, attribution models, and projected pipeline impact
  • - Launch and own your integrated content strategy across all channels
  • - Partner with the Sr Growth Marketing Manager to develop and test paid lead magnet campaigns that become our scalable playbook
  • - Establish content attribution models that directly tie your work to revenue outcomes
  • - Ship 3-5 major content campaigns with measurable impact on qualified lead generation and sales velocity
  • - Be directly accountable for achieving Kit's 2025-2026 revenue targets by establishing content as a primary driver of qualified leads and pipeline acceleration

Required Skills

  • - Strategic content planning and execution across multiple channels with proven ability to drive qualified leads and pipeline impact
  • - Revenue attribution and performance measurement - you know how to prove content's impact on business outcomes
  • - SEO and organic content distribution strategies that drive sustainable traffic growth
  • - Social media strategy and community building with focus on lead generation, not just engagement
  • - AI-powered content scaling - leveraging AI for both content creation and SEO that helps LLMs surface content
  • - Cross-functional project management with ability to influence without authority
  • - 8+ years in content marketing roles with demonstrated career progression and measurable business impact
  • - Experience scaling content marketing at a high-growth PLG company ($50M+ ARR) which also has developing sales led motions
  • - Led content initiatives that directly contributed to lead generation and revenue growth - with specific metrics and attribution
  • - Proven AI adoption for content - using AI to increase both scale and effectiveness while maintaining brand voice
  • - Background in creator economy, SaaS, or marketing technology with deep understanding of the space
  • - Hands-on content creation experience (blog, social, newsletter, podcast) - you've been in the creator's shoes

Benefits

  • - Profit Sharing
  • - Kit equity
  • - 401k with a 5% match
  • - We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered
  • - Health Insurance plans through Aetna
  • - $4,000 equipment allowance for your first two years, $3,000 budget every following two years
  • - Individual learning + development budget ($3,500/year)
  • - Gender affirming benefits
  • - Childcare benefit up to $3,000 annually
  • - Twenty (20) days of paid time off during each year of employment
  • - Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
  • - Ten (10) paid holidays a year
  • - Two weeks of paid sick time each year, including mental health + well being days
  • - Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
  • - Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
  • - Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season
  • - Four-week, paid sabbatical after five years with the team
  • - Fantastic in-person or virtual retreats with the team twice a year

About the company

Kit (formerly ConvertKit) is the email-first operating system for creators building a valuable business. Connect your favorite tools through the Kit App Store—from Squarespace to Patreon—and manage your entire creator business all in one place. Our growing ecosystem of apps lets you seamlessly integrate the platforms you already use while discovering powerful new tools to help your business thrive.


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