Senior Content Marketing Manager: Lead Gen and Creator Content

Overview

Job Description

Responsibilities

• - Take ownership of our content ecosystem by conducting a comprehensive audit of existing assets across blog, social, and lead magnets
• - Attend Get-To-Know-You (GTKY) meetings with Marketing, Sales, and Product teams to understand how content can better serve business objectives
• - Complete a strategic content audit across all owned channels and competitive landscape
• - Shadow sales calls to identify content gaps that prevent deals from closing
• - Present your comprehensive content strategy framework to leadership, including specific KPIs, attribution models, and projected pipeline impact
• - Launch and own your integrated content strategy across all channels
• - Partner with the Sr Growth Marketing Manager to develop and test paid lead magnet campaigns that become our scalable playbook
• - Establish content attribution models that directly tie your work to revenue outcomes
• - Ship 3-5 major content campaigns with measurable impact on qualified lead generation and sales velocity
• - Be directly accountable for achieving Kit's 2025-2026 revenue targets by establishing content as a primary driver of qualified leads and pipeline acceleration

Required Skills

• - Strategic content planning and execution across multiple channels with proven ability to drive qualified leads and pipeline impact
• - Revenue attribution and performance measurement - you know how to prove content's impact on business outcomes
• - SEO and organic content distribution strategies that drive sustainable traffic growth
• - Social media strategy and community building with focus on lead generation, not just engagement
• - AI-powered content scaling - leveraging AI for both content creation and SEO that helps LLMs surface content
• - Cross-functional project management with ability to influence without authority
• - 8+ years in content marketing roles with demonstrated career progression and measurable business impact
• - Experience scaling content marketing at a high-growth PLG company ($50M+ ARR) which also has developing sales led motions
• - Led content initiatives that directly contributed to lead generation and revenue growth - with specific metrics and attribution
• - Proven AI adoption for content - using AI to increase both scale and effectiveness while maintaining brand voice
• - Background in creator economy, SaaS, or marketing technology with deep understanding of the space
• - Hands-on content creation experience (blog, social, newsletter, podcast) - you've been in the creator's shoes

Benefits

• - Profit Sharing
• - Kit equity
• - 401k with a 5% match
• - We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered
• - Health Insurance plans through Aetna
• - $4,000 equipment allowance for your first two years, $3,000 budget every following two years
• - Individual learning + development budget ($3,500/year)
• - Gender affirming benefits
• - Childcare benefit up to $3,000 annually
• - Twenty (20) days of paid time off during each year of employment
• - Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
• - Ten (10) paid holidays a year
• - Two weeks of paid sick time each year, including mental health + well being days
• - Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
• - Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• - Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season
• - Four-week, paid sabbatical after five years with the team
• - Fantastic in-person or virtual retreats with the team twice a year